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Aberdeen: Sales Enablement Is a Must-Have

Sales enablement as a competency has grown aggressively amongst best-in-class organisations in recent years for one simple reason: it works. According to recent report by Aberdeen Research, over 60% of best-in-class organisations have a formal competency in sales enablement.


Even with its recent growth, many organisations are struggling to catch up – it’s understandable. Selecting and deploying an organisation-shifting technology takes time, but it’s worth it.

We want to help all organisations reach best-in-class status, so that’s why we’ve worked with Aberdeen to make this report more widely available. Download the report with our compliments and learn why you need a Sales Enablement platform and how implementing one can take your marketing efforts from good to great.


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