Gartner defines sales engagement platforms as sales tools that unite disparate sales enablement functions to enable sellers and other customer-facing resources to engage with buyers and provide better customer experience, with a view to improving sales results.
The sales engagement platform market is rapidly emerging, making it important to evaluate potential solutions on the core capabilities that drive strategic growth, including:
- Digital content management
- Sales training
- Sales coaching
- Analytics and engagement
- Integration and platform
- Machine learning
Highspot is a Representative Vendor in the 2019 Gartner Market Guide for Sales Engagement Platforms, which shares comprehensive insight on how to understand, evaluate, and leverage sales engagement technology.
Gartner’s view of the market focuses on transformational technologies and approaches to meeting the future needs of end users.* Download the report today to ensure your 2020 sales enablement strategy is ahead of the curve.
*Gartner, Market Guide for Sales Engagement Platforms, 13 August 2019, Melissa Hilbert, Mark Paine, Alastair Woolcock, Theodore Travis Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
