Austin Workshop: Sales Enablement Content Audit Workshop

July 18, 2017 in Austin, Texas

When it comes to sales enablement, odds are it’s something you want to improve, but you may not know where to start or how to map out a path to success.

If you’re struggling with multiple content repositories, version control, the black hole of emailing pitches, an inability to track content performance or analyzing best sales practices, a sales enablement solution can help you.

Join us for a complimentary half-day workshop on very tactical steps to get you started.

In this complimentary workshop, we’ll review current pain points among attendees, understand the limits of traditional content repositories, discuss solutions to highlighted problems, review key success factors in getting started and dive into a common roadblock—the dreaded content audit.

You’ll leave the class with a lot of the hard work done—including a worksheet with your content mapped—and will be well on your way towards optimization.

We’ll provide a complimentary breakfast and lunch, and you’ll have the opportunity to meet with others in the area that are walking in your shoes. The journey to sales enablement success starts here.

Tuesday, July 18, 2017
9:00 a.m. – 1:00 p.m. Central

JW Marriott, Austin, TX

9:00 a.m. – Registration & Networking
9:30 a.m. – Open Discussion—Identifying Pain Points. We’ll discuss current content management pain points and various types of solutions.
10:30 a.m. – Brief Content Demo
11:00 a.m. – Case Study—Hear from a Sales Enablement practitioner on their content organization and audit process, as well as pitfalls and benefits uncovered along the way.
12:00 p.m. – Working Lunch Group Exercise—Map an Ideal Company. We’ll whiteboard together and then conduct a demo of how to build out this organization in Highspot in fifteen minutes or less; we’ll also share targeting and analytics information in this block.
1:00 p.m. – End of Session


Stuart Thomson, Head of Sales Engineering, Highspot
Stuart Thompson is head of sales engineering at Highspot. He has achieved con-sistent success in winning multi-million dollar enterprise software deals both as an individual Solutions Consultant, Sales Engineer and as a Sales Team Leader. He en-joys linking customer’s business improvement opportunities with software solution capabilities in a compelling manner, resulting in achievement of sales targets and measurable benefits for the customer.

Space is limited so register now to reserve your seat. We look forward to seeing you there!

Related Resources

Everything you need to know about sales enablement.

Analysis report from an industry survey on sales enablement adoption, best practices and results.

Learn more about Highspot’s breakthrough approach to sales enablement in this short video.