Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
How to Structure Your Sales Enablement Team
How do you organise and structure a sales enablement team? These three areas of responsibility lay the foundation for your sales enablement group.
4 min read
Engage More Effectively With Your Customers
Discover how to overcome three problems that hold back marketing and sales teams from closing more deals and learn how to engage customers with content.
5 min read
2026 sales qualification framework for B2B GTM teams
The sales qualification process can now be streamlined and simplified for enterprise go-to-market organisations, thanks to agentic AI.
13 min read
Earning the Next Challenge into Management
We sat down with three leaders to talk about their journey earning that next challenge into management at Highspot.
4 min read
Scale Your Revenue Engine with Sales and Marketing Alignment in 2023
As we are kicking off 2023, leaders across the globe are looking to incorporate the latest trends and technologies as part of their overall GTM strategy.
4 min read
Managing Your Sales Asset Management Solution: Best Practices for Post-Deployment Success
Get the most out of asset management by taking a look at the best practices of high-performing enterprises, as discovered by SiriusDecisions.
4 min read
Sales management training: 10 essential manager skills
Sales management training helps leaders improve coaching, forecasting, pipeline oversight, and team performance to drive stronger revenue results.
11 min read
The sales acceleration playbook for GTM in 2026
Balancing sales acceleration while ensuring high-quality buyer engagement is more important than ever for reps at B2B companies today.
14 min read
3 Ways to Improve Sales and Marketing Communication
Constant communication and collaboration across sales and marketing teams is the only way to boost bottom-line growth together.
6 min read
6 Steps for Creating an Effective Sales Enablement Plan
Sales enablement plans are used to improve sales teams’ win rates by providing them with the necessary onboarding, sales content, and business alignment.
11 min read
Misalignment of Sales and Marketing Reduces Revenue According to New Report
The report identifies trends and issues impacting alignment between sales and marketing by looking at key confidence indicators and barriers to success.
5 min read
Discover Highspot: Powering Impactful Buyer Engagement with AI-Driven Insights
Discover how Highspot's Engagement Genomics leverages AI to connect the content sellers use to the real-world outcomes they drive.
4 min read
Successful Sales Communication Strategy in 6 Steps
Find out how to create an effective sales communication strategy. With these best practices, you'll have a framework for communicating with your sales team.
11 min read
Take Control of Your Content Management
Learn how to inject some healthy best practices and guidance into the process of managing and deploying content with the Strategic Enablement Framework.
5 min read
Sales pipeline management: How to win more in 2026
With a strong sales pipeline management approach, go-to-market teams can optimise sellers' approach to engaging and converting buyers.
12 min read
What Is Content Engagement and How Do You Measure It?
Marketers, are you looking to improve your content engagement? Read on to learn how to increase and measure engagement with your content.
7 min read
Sales leadership: 10 traits of high-quality B2B leaders
The most successful sales leaders provide hands-on seller guidance and embed AI into everyday selling workflows to empower their reps.
11 min read
Highspot and Outreach Expand Partnership to Help Companies Increase Sales Rep Performance
Discover how the new integration – available now – enables sales reps to efficiently deliver personalised engagement at scale.
3 min read
The Case for Governance: Retaining Confidence in the Integrity of Your Content
The consequences of outdated or inaccurate content can be serious. Find out the challenges and solutions for content governance.
6 min read
Sales Enablement vs. Content Marketing: Why You Need Both
Understand the key distinctions between sales enablement and content marketing and learn how to get the most out of both functions with this full breakdown.
8 min read
4 Tips to Add Hours to Your Week
Are you making the most of the hours in a day? Redefine how you spend your time with these actionable steps.
6 min read
StackAdapt’s Tips for Boosting Buyer Engagement
Sales leaders share expert tips on how they enable their reps to make the most of every customer conversation.
5 min read
The 10 best sales techniques for B2B sellers in 2026
Learning the highly effective sales techniques enables reps to improve how they engage buyers and advance them through the sales cycle.
15 min read
The Evolution of Sales Readiness – from Classroom to Training-in-Context
Discover how sales readiness has become a must-have for every sales organisation's onboarding, sales communication and sales training processes.
5 min read