Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
How to write a sales email that resonate with B2B buyers
Top-performing sellers write highly effective sales emails and build custom templates for each account with cutting-edge sales AI tools.
13 min read
The AI sales playbook for go-to-market teams in 2026
Getting your go-to-market teams to make the most of AI sales tech requires GTM leaders to embed them deeply into day-to-day operations.
16 min read
How to set your B2B go-to-market team up for success
Revenue leaders at B2B companies must own go-to-market team performance optimization to ensure all GTM functions drive growth together.
12 min read
Guided selling: Understanding the B2B sales approach
A guided selling strategy supported by agentic AI allows sellers to provide personalised recommendations to buyers for best-fit products.
14 min read
How to create sales collateral that converts: A guide
By producing sales collateral with AI-powered enablement software, your sellers can more capably (and quickly) advance and close deals.
15 min read
SNAP selling: How to help overwhelmed B2B buyers
The SNAP selling methodology helps B2B sales teams guide ‘frazzled’ customers toward the ideal solution that fits their respective needs.
13 min read
Master the Sales Development Playbook to Boost Growth
Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.
12 min read
Consultative selling: Techniques to close more deals
Consultative selling requires B2B sales reps to use active listening so they can understand buyers' needs and propose best-fit solutions.
12 min read
20 sales skills that top-performing reps need today
Gaining the essential sales skills that help them identify, engage, and convert qualified leads empowers reps to sell with confidence.
14 min read
Highspot Integrates with Microsoft Copilot for Sales to Drive Sales Excellence
Surface better buyer and deal intelligence with Highspot's integration with Microsoft Copilot for Sales.
4 min read
30 essential sales performance metrics to monitor
Tracking sales metrics tied to your go-to-market teams' efficiency and productivity is how you continually elevate your GTM performance.
17 min read
Achieving sales excellence with agentic AI: A guide
Experienced and savvy enterprise sales professionals execute target account selling approaches with agentic AI solutions by their side.
11 min read
The GTM product launch strategy checklist for 2026
Planning, executing, and optimizing your B2B product launch strategy with an AI sales enablement platform ensures full GTM alignment.
14 min read
What effective sales management looks like in 2026
Frontline sales management and other senior sales leaders must give their teams AI tools that empower reps to confidently engage leads.
16 min read
Mutual action plan: How sellers keep deals on track
The question isn’t whether to onboard agentic AI for GTM teams. It’s how much scalable growth can be realized with the emergent tech.
11 min read
The Challenger sales methodology: Everything to know
Adopting the Challenger sales model gives reps the chance to teach buyers, tailor solutions for prospects, and take control of deals.
14 min read
Sandler sales methodology: A buyer-focused framework
The Sandler sales method is widely used by enterprise sales, as it helps sellers better establish trust and build rapport with buyers.
12 min read
Sales content analytics: Essential metrics to measure
Agentic AI enables go-to-market teams to track key sales content analytics and act on those insights to update collateral and messaging.
14 min read
How to increase your sales productivity: A framework
Leveraging AI-powered go-to-market technology that helps train and coach sellers is now essential to boosting reps’ sales productivity.
15 min read
How to build an effective sales training programme
Your sales training programme’s effectiveness is dictated on the breadth and depth of GTM data and types of tools used to educate sellers.
13 min read
2026 sales qualification framework for B2B GTM teams
The sales qualification process can now be streamlined and simplified for enterprise go-to-market organisations, thanks to agentic AI.
13 min read
Sales management training: 10 essential manager skills
Sales management training helps leaders improve coaching, forecasting, pipeline oversight, and team performance to drive stronger revenue results.
11 min read
The sales acceleration playbook for GTM in 2026
Balancing sales acceleration while ensuring high-quality buyer engagement is more important than ever for reps at B2B companies today.
14 min read
How to develop a strong sales communication strategy
An effective sales communication strategy starts with securing AI-powered go-to-market solutions that help reps sell smarter to buyers.
12 min read