Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Engage More Effectively With Your Customers
Discover how to overcome three problems that hold back marketing and sales teams from closing more deals and learn how to engage customers with content.
5 min read
A Sales Qualification Framework for Any Business
The 3-part Sales Qualification Framework is a proven, simple, and effective system. You can use it for qualifying leads and understanding customers' needs.
4 min read
Agenda for the Next Meeting Between Your CMO and VP Sales
From a discussion on boosting revenue to your SLA. These 6 focus points should be at the top of the agenda for the next meeting between your CMO & VP of Sales.
4 min read
The Ultimate Guide To a Successful Sales Kickoff In 2023
If you’re planning an SKO for 2023 we've compiled the key ingredients, tips and best practices you need to ensure success.
6 min read
Earning the Next Challenge into Management
We sat down with three leaders to talk about their journey earning that next challenge into management at Highspot.
4 min read
5 Marketing Trends You Can’t Ignore in 2023
It’s never been more important for businesses to be innovative to drive efficiency, retain customers and outperform competitors.
5 min read
Scale Your Revenue Engine with Sales and Marketing Alignment in 2023
As we are kicking off 2023, leaders across the globe are looking to incorporate the latest trends and technologies as part of their overall GTM strategy.
4 min read
6 Key Sales Trends to Watch Out for in 2023
2023 is forecasted to be a tough year, it’s time to revamp your sales strategy to keep your business on track and afloat.
8 min read
Managing Your Sales Asset Management Solution: Best Practices for Post-Deployment Success
Get the most out of asset management by taking a look at the best practices of high-performing enterprises, as discovered by SiriusDecisions.
4 min read
7 Sales Management Training Skills to Lead Top Teams
Being a sales manager isn't easy. The good news is, these 7 sales management training skills help managers coach their sales team to increase performance.
11 min read
The sales acceleration playbook for GTM in 2026
Balancing sales acceleration while ensuring high-quality buyer engagement is more important than ever for reps at B2B companies today.
14 min read
Avoid These Three Sales Performance Stumbles
There's no easy way to build and train a great sales team, but some missteps could become major problems, says expert Scott Edinger.
7 min read
3 Ways to Improve Sales and Marketing Communication
Constant communication and collaboration across sales and marketing teams is the only way to boost bottom-line growth together.
6 min read
5 Ways To Instantly Drive Sales And Marketing Alignment
Sales and marketing alignment is about breaking down silos and meeting revenue goals through shared strategies, metrics, and tools.
6 min read
6 Steps for Creating an Effective Sales Enablement Plan
Sales enablement plans are used to improve sales teams’ win rates by providing them with the necessary onboarding, sales content, and business alignment.
11 min read
Misalignment of Sales and Marketing Reduces Revenue According to New Report
The report identifies trends and issues impacting alignment between sales and marketing by looking at key confidence indicators and barriers to success.
5 min read
Discover Highspot: Powering Impactful Buyer Engagement with AI-Driven Insights
Discover how Highspot's Engagement Genomics leverages AI to connect the content sellers use to the real-world outcomes they drive.
4 min read
Successful Sales Communication Strategy in 6 Steps
Find out how to create an effective sales communication strategy. With these best practices, you'll have a framework for communicating with your sales team.
11 min read
A Sales Leader’s Guide to Boosting Sales Performance in Any Economy
Find out how the strongest leaders enable their teams to overcome challenges and thrive in the ever-changing world of sales.
6 min read
How to Boost Your Marketing ROI Right Now
New data reveals that marketing teams have a unique opportunity to rethink strategy, overcome old challenges, and achieve more with less.
5 min read
Take Control of Your Content Management
Learn how to inject some healthy best practices and guidance into the process of managing and deploying content with the Strategic Enablement Framework.
6 min read
3 Key Takeaways from SaaStr Europa 2022
There’s no better way to get back to live events than in the city of Barcelona. Read all about our 3 Key Takeaways from our 2 days at SaaStr Europa 2022.
7 min read
Sales pipeline management: How to win more in 2026
With a strong sales pipeline management approach, go-to-market teams can optimise sellers' approach to engaging and converting buyers.
13 min read
What Is Content Engagement and How Do You Measure It?
Marketers, are you looking to improve your content engagement? Read on to learn how to increase and measure engagement with your content.
7 min read