Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Proven Strategies of a Great Sales Manager
Growing from a good to great sales manager requires more than just mastering the basics. Learn more in our leadership, strategy, and team growth guide.
10 min read
Guide to 2026 sales kickoffs: Themes, agendas, and templates
Learn how to plan a future-ready sales kickoff in 2026, covering themes, agendas, AI readiness, and how to turn SKO momentum into year-long performance.
15 min read
Highspot Integrates with Microsoft Copilot for Sales to Drive Sales Excellence
Surface better buyer and deal intelligence with Highspot's integration with Microsoft Copilot for Sales.
4 min read
30 essential sales performance metrics to monitor
Tracking sales metrics tied to your go-to-market teams' efficiency and productivity is how you continually elevate your GTM performance.
17 min read
Sales Excellence: How Measure and Sustain Sales Growth
Discover what goes into defining, achieving, and maintaining sales excellence with the proven strategies in this comprehensive guide.
7 min read
Sales Training Tips for a High-Performing Sales Team
Elevate your sales team’s performance with these sales training tips. Learn the key components and techniques of a sales training programme.
9 min read
The GTM product launch strategy checklist for 2026
Planning, executing, and optimizing your B2B product launch strategy with an AI sales enablement platform ensures full GTM alignment.
14 min read
What effective sales management looks like in 2026
Frontline sales management and other senior sales leaders must give their teams AI tools that empower reps to confidently engage leads.
16 min read
Enhance business outcomes through sales enablement maturity
Learn how to implement a Strategic Enablement approach, mature your efforts over time, and maximise the business impact of sales enablement.
6 min read
Mutual action plan: How sellers keep deals on track
The question isn’t whether to onboard agentic AI for GTM teams. It’s how much scalable growth can be realized with the emergent tech.
11 min read
The Challenger sales methodology: Everything to know
Adopting the Challenger sales model gives reps the chance to teach buyers, tailor solutions for prospects, and take control of deals.
14 min read
Is the Sandler Sales Methodology Right for Your Team?
Learn the Sandler Sales Methodology, compare methods, and find out if it fits your team perfectly with our five key questions.
8 min read
Sales Content Analytics: Essential Metrics to Measure
Explore the benefits and strategies surrounding sales content analytics and learn how you can leverage this to streamline your sales content management.
10 min read
Marketing enablement’s impact on B2B sales success
Learn why B2B marketing enablement differs from sales enablement and how the two approaches complement one another in modern GTM strategies.
8 min read
Sales Training Ideas All Successful Sales Teams Use
Discover proven sales training ideas to help your sales team master all essential skills and behaviours that help them win and succeed.
9 min read
How to increase your sales productivity: A framework
Leveraging AI-powered go-to-market technology that helps train and coach sellers is now essential to boosting reps’ sales productivity.
15 min read
How to Build an Effective Sales Training Programme
Learn how to build a high-impact, successful sales training program that helps your salespeople learn sales skills, excel on the job, and close deals faster.
10 min read
Misaligned Sales and Marketing Teams – The Impact on Sales
Misalignment with marketing causes sales to struggle with being as effective as they could be and creates pressure for sales to optimise their performance.
1 min read
The Impact of Misaligned Sales and Marketing Teams
Misalignment with sales causes marketing to struggle with driving content adoption, landing brand messaging and delivering a consistent customer experience.
1 min read
Why Sales Enablement is Key in 2023
We spoke with Ben Purton and Laura Valerio about sales enablement best practices and how they've proven its value to secure a seat at the revenue table.
7 min read
How to Structure Your Sales Enablement Team
How do you organise and structure a sales enablement team? These three areas of responsibility lay the foundation for your sales enablement group.
4 min read
Engage More Effectively With Your Customers
Discover how to overcome three problems that hold back marketing and sales teams from closing more deals and learn how to engage customers with content.
5 min read
A Sales Qualification Framework for Any Business
The 3-part Sales Qualification Framework is a proven, simple, and effective system. You can use it for qualifying leads and understanding customers' needs.
4 min read
Agenda for the Next Meeting Between Your CMO and VP Sales
From a discussion on boosting revenue to your SLA. These 6 focus points should be at the top of the agenda for the next meeting between your CMO & VP of Sales.
4 min read