Buyer Engagement
Discover content that helps your marketing, sales enablement, and sales team delight buyers at any stage in the customer journey. Dive into topics such as customer engagement metrics, digital sales rooms, and relationship-building techniques, allowing you to close more deals and create more personalised outreach.
24 items
The B2B sales process: Steps and insights for 2026
The modern sales process is a highly structured sales process. Learn how optimizing your B2B selling approach can help reps close more deals.
21 min read
What is sales analytics? Key metrics and data to track
Robust, real-time sales analytics is how GTM teams win today. Learn how to make the most of sales insights to improve your reps' performance.
16 min read
Sales prospecting: Techniques and tools to sell smarter
With the right sales prospecting tools and techniques, reps can more effectively engage qualified leads as they move through the sales cycle.
16 min read
Improving the B2B sales experience for reps and buyers
With AI-powered tools and smart strategies, give reps what they need to streamline B2B sales and create a smoother, more personal buyer experience.
16 min read
2026 lead management playbook for B2B sales teams
An effective lead management process is one that converts prospects like clockwork. Learn how to boost your B2B sales team's win rate.
13 min read
Value selling: Benefits and examples for B2B sales
With value-based selling, you can strengthen your sales strategy by empowering reps to pitch your products and services more effectively.
15 min read
What is a digital sales room?
Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.
13 min read
Transform How You Engage—and Win—Modern Buyers
Learn how to create more tailored experiences with Digital Rooms, so you can more easily capture—and maintain—buyers’ attention.
5 min read
10+ sales follow-up email templates and examples
Learn how to write sales follow-up emails that boost replies and get access to ready-to-use templates that can improve sales performance.
14 min read
Aligning sales with the B2B buying journey: A guide
Discover how B2B buyers make decisions today, why the process is long and complex, and what sales reps can do to better guide leads from awareness to purchase.
13 min read
Keeping up with mass customisation: How sales teams can personalise at scale
By using AI and automation, sales teams can deliver tailored proposals, speed up deals, and thrive with mass customisation.
5 min read
The BANT sales methodology: A tried-and-true model
By using the BANT sales framework, reps can qualify leads faster and ensure they only spend their time prospecting the right B2B buyers.
12 min read
How task automation streamlines go-to-market strategies
Learn how task automation software can enhance your sales, marketing, and enablement teams' efforts tied to your go-to-market strategies.
9 min read
Empowering MedTech customer engagement in the omnichannel era
Learn how to boost MedTech customer engagement with an omnichannel approach and advanced yet intuitive AI sales tools guiding your strategy.
9 min read
Account-based selling in 2025: Everything to know
Master account-based selling with tech-powered strategies that boost win rates, shorten sales cycles, and drive revenue across target accounts.
12 min read
What is customer engagement? Strategies and best practices to know
Learn why effective customer engagement requires a collaborative and coordinated effort by sales, marketing, and other go-to-market team members.
12 min read
The AI-powered buying experience: How DSRs accelerate deals
In this webinar recap, learn how AI and Digital Sales Rooms help sales teams meet modern buyer expectations, speed up deals, and drive deeper engagement.
5 min read
Move fast without breaking things: How the banking industry can safely drive AI innovation
Discover how banks can adopt AI to boost revenue enablement, improve compliance, and deliver better customer experiences.
5 min read
4 steps to an AI-ready insurance revenue org
Learn how insurance teams can adopt AI to boost sales skills, speed up workflows, and personalise customer conversations for faster growth.
5 min read
Combine ABM with sales enablement for better buyer engagement
Learn how account-based marketing (ABM) and sales enablement work together to create a seamless buyer experience, boost engagement, and close high-value deals.
7 min read
How to create a sales pitch deck and keep it up-to-date
Create winning sales pitch decks with our expert guide. Learn key strategies and use our maintenance checklist with triggers to keep it fresh.
11 min read
AI-powered selling: A new era of sales efficiency
Learn how to leverage AI to automate, co-create, and gain insights to unleash a new wave of sales efficiency for your business.
4 min read
Empower your advisors to earn trust and deliver personalised client experiences
Discover how top firms are leveraging technology to boost advisor productivity, drive revenue, and deliver exceptional client experiences.
5 min read
Unlocking digital rooms: Transforming customer engagement into a strategic advantage
Matthew Littlefield from Salesforce shares his insights on how Digital Rooms can revolutionise the way we engage with customers.
5 min read