Buyer Engagement
Discover content that helps your marketing, sales enablement, and sales team delight buyers at any stage in the customer journey. Dive into topics such as customer engagement metrics, digital sales rooms, and relationship-building techniques, allowing you to close more deals and create more personalised outreach.
        
            24 items        
        
            
        
    
    
    
    
 
    
        
        
            Sales engagement: Tools, best practices, and examples        
                
            What makes for a winning sales engagement strategy? Find out how you can ensure your sellers know how and when to reach customers.        
        
        
        
        
                14 min read
        
             
    
        
        
            Revenue operations: The impact of RevOps on GTM        
                
            Successful revenue operations teams keep marketing, sales, and customer success on the same page. Learn all about the role of RevOps.        
        
        
        
        
                13 min read
        
             
    
        
        
            10 sales tactics to effectively engage and convert leads        
                
            These 10 effective sales tactics and techniques can help today's B2B sellers better connect with potential customers and earn their business.        
        
        
        
        
                14 min read
        
             
    
        
        
            The B2B sales process: Steps and insights for 2026        
                
            The modern sales process is a highly structured sales process. Learn how optimizing your B2B selling approach can help reps close more deals.        
        
        
        
        
                21 min read
        
             
    
        
        
            What is sales analytics? Key metrics and data to track        
                
            Robust, real-time sales analytics is how GTM teams win today. Learn how to make the most of sales insights to improve your reps' performance.        
        
        
        
        
                16 min read
        
             
    
        
        
            Sales prospecting: Techniques and tools to sell smarter        
                
            With the right sales prospecting tools and techniques, reps can more effectively engage qualified leads as they move through the sales cycle.        
        
        
        
        
                16 min read
        
             
    
        
        
            Improving the B2B sales experience for reps and buyers        
                
            With AI-powered tools and smart strategies, give reps what they need to streamline B2B sales and create a smoother, more personal buyer experience.        
        
        
        
        
                16 min read
        
             
    
        
        
            2026 lead management playbook for B2B sales teams        
                
            An effective lead management process is one that converts prospects like clockwork. Learn how to boost your B2B sales team's win rate.        
        
        
        
        
                13 min read
        
             
    
        
        
            Value selling: Benefits and examples for B2B sales        
                
            With value-based selling, you can strengthen your sales strategy by empowering reps to pitch your products and services more effectively.        
        
        
        
        
                15 min read
        
             
    
        
        
            What is a digital sales room? The DSR, explained        
                
            Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.        
        
        
        
        
                13 min read
        
             
    
        
        
            How to better engage and convert today’s B2B buyers        
                
            Learn how to create more tailored experiences with Digital Rooms, so you can more easily capture—and maintain—buyers’ attention.        
        
        
        
        
                5 min read
        
             
    
        
        
            10+ sales follow-up email templates and examples        
                
            Learn how to write sales follow-up emails that boost replies and get access to ready-to-use templates that can improve sales performance.        
        
        
        
        
                14 min read
        
             
    
        
        
            Aligning sales with the B2B buying journey: A guide        
                
            Discover how B2B buyers make decisions today, why the process is long and complex, and what sales reps can do to better guide leads from awareness to purchase.        
        
        
        
        
                13 min read
        
             
    
        
        
            Keeping up with mass customisation: How sales teams can personalise at scale        
                
            By using AI and automation, sales teams can deliver tailored proposals, speed up deals, and thrive with mass customisation.        
        
        
        
        
                5 min read
        
             
    
        
        
            The BANT sales methodology: A tried-and-true model        
                
            By using the BANT sales framework, reps can qualify leads faster and ensure they only spend their time prospecting the right B2B buyers.        
        
        
        
        
                12 min read
        
             
    
        
        
            How task automation streamlines go-to-market strategies        
                
            Learn how task automation software can enhance your sales, marketing, and enablement teams' efforts tied to your go-to-market strategies.        
        
        
        
        
                9 min read
        
             
    
        
        
            Empowering MedTech customer engagement in the omnichannel era        
                
            Learn how to boost MedTech customer engagement with an omnichannel approach and advanced yet intuitive AI sales tools guiding your strategy.        
        
        
        
        
                9 min read
        
             
    
        
        
            Account-based selling in 2025: Everything to know        
                
            Master account-based selling with tech-powered strategies that boost win rates, shorten sales cycles, and drive revenue across target accounts.        
        
        
        
        
                12 min read
        
             
    
        
        
            What is customer engagement? Strategies and best practices to know        
                
            Learn why effective customer engagement requires a collaborative and coordinated effort by sales, marketing, and other go-to-market team members.        
        
        
        
        
                12 min read
        
             
    
        
        
            The AI-powered buying experience: How DSRs accelerate deals        
                
            In this webinar recap, learn how AI and Digital Sales Rooms help sales teams meet modern buyer expectations, speed up deals, and drive deeper engagement.        
        
        
        
        
                5 min read
        
             
    
        
        
            Move fast without breaking things: How the banking industry can safely drive AI innovation        
                
            Discover how banks can adopt AI to boost revenue enablement, improve compliance, and deliver better customer experiences.        
        
        
        
        
                5 min read
        
             
    
        
        
            4 steps to an AI-ready insurance revenue org        
                
            Learn how insurance teams can adopt AI to boost sales skills, speed up workflows, and personalise customer conversations for faster growth.        
        
        
        
        
                5 min read
        
             
    
        
        
            Combine ABM with sales enablement for better buyer engagement        
                
            Learn how account-based marketing (ABM) and sales enablement work together to create a seamless buyer experience, boost engagement, and close high-value deals.        
        
        
        
        
                7 min read
        
             
    
        
        
            How to create a sales pitch deck and keep it up-to-date        
                
            Create winning sales pitch decks with our expert guide. Learn key strategies and use our maintenance checklist with triggers to keep it fresh.        
        
        
        
        
                11 min read