Marketing

Forrester The B2B Marketing Process Value Chain

Forrester’s recent report, The B2B Marketing Process Value Chain, identifies the seven iterative categories that drive a successful marketing function and the optimal sequencing of major marketing processes.

In this report, you will learn:

    • A new framework that will help shape your marketing strategy
    • Fresh insight into driving continuous marketing improvement
    • Best practices for increasing marketing ROI

The b2b marketing process value chain

Download the report today to secure post-pandemic marketing success.

Explore More Resources

Transform your marketing with AI-powered content
Marketing
Transform your marketing with AI-powered content
Learn how to use AI to ensure your marketing team delivers consistent messaging, leverages actionable data, and optimises content for revenue impact.
European State of Sales and Marketing Alignment 2022
Marketing
European State of Sales and Marketing Alignment 2022
Explore our 2022 European Marketing and Sales alignment report to understand the issues impacting companies’ ability to achieve higher sales win rates and how to fix them.
2022 Gartner® Market Guide for Revenue Enablement Platforms
Marketing
2022 Gartner® Market Guide for Revenue Enablement Platforms
Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.