CMO Virtual Roundtable: Fueling Pipeline Growth

Unlock the Secrets to Marketing Enablement Strategies with Industry Leaders

Join us for an on-demand virtual roundtable featuring insights from leading CMOs, Adriana Gil Miner, CMO at Iterable, Lynn Girotto, CMO at Vimeo, and Jon Perera, CMO at Highspot.

Key takeaways from this roundtable will include:

  • Navigating the B2B Pipeline Challenge: Discover the top challenges faced by B2B marketers, from hitting revenue goals with reduced budgets to leveraging AI for increased efficiency.
  • Brand Consistency in a Digital Age: Learn how leading companies maintain brand consistency across marketing and product targets. Dive into the role of integrated marketing teams and the importance of measuring influence metrics.
  • Crafting Consistent Messaging and Personalisation: Get insights on adapting to new trends without overwhelming your sales teams. Learn the importance of sales enablement in communicating your brand message effectively.
  • Striking the Right Balance in Sales Pitch Adaptation: Get insights on adapting to new trends without overwhelming your sales teams. Learn the importance of sales enablement in communicating your brand message effectively.
  • Aligning Enablement and Marketing Strategies: Join the debate on where enablement should report and discover strategies for creating growth and revenue through collaboration between marketing and enablement teams.
  • Understanding and Meeting Customer Needs: Learn how to foster strong customer relationships through a consultative approach. Discover the significance of company culture and values in driving revenue growth.

Gain valuable insights and actionable strategies to fuel your pipeline growth and drive marketing success. Watch the on-demand virtual roundtable now!

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