Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Five Biggest Sales Prospecting Mistakes Sellers Make (And How to Avoid Them)
These common prospecting mistakes get in the way of connecting with your buyer — find out what they are and how to avoid them.
4 min read
13 Stats That Reveal Which Marketing Strategies Really Work
Marketers are asking, “How can I make my brand stand out?” Data from the latest research answers this question and more.
4 min read
Getting Go-To-Market Teams on the Same Page
Discover how to close the gap between your revenue-generating teams so that you can drive incredible outcomes for our customers.
6 min read
3 Resolutions for Engaging B2B Customers in 2021
2020 may have come to an end, but change will continue to happen. Here are three resolutions that all leaders should be thinking about.
3 min read
The Enablement Leader’s Guide to a Successful Virtual SKO
How can enablement leaders drive impact through a virtual sales kick-off? Follow these steps to supercharge your team in the new year.
6 min read
Buyer Enablement: Definitions, Examples, and Best Practices
Buying has become complicated. In this guide, learn how to empower your buyers with everything they need to confidently purchase your product.
7 min read
Sales Prospecting Success: 4 Steps to Creating New Conversations
How can you catch buyers' attention in 2021? It starts with a strong attraction campaign. Here’s how to get started.
5 min read
The Art and Science of Personalized Selling
Discover three ways to create the personalised experiences that win over customers — and the technology to help you do so.
5 min read
How to Bolster Your Sales Talent Pipeline
See how instituting a formal sales development program empowers the next generation of leaders and secures sales success at scale.
4 min read
Five Trends Defining the Future of Sales Success
Review these five trends that are defining the future of B2B sales with insight from the new Forrester report, The Democratization of B2B Sales.
6 min read
Four Ways to Revamp Your Marketing Strategy for Our Virtual Reality
Rethinking how you connect with customers can help you stand out in an increasingly noisy digital world. Here are four ideas to get you started.
5 min read
Three Questions Sales Leaders Should Ask for Better Buyer Conversations
Sales leaders must empower their teams with renewed emphasis on expertise, empathy, and interactivity. Ask yourself these questions to get started.
4 min read
How to Generate Revenue with Interactive Content
In the battle for buyer attention, interactive content can provide an advantage. Learn how to use interactive assets to generate more ROI for your business.
7 min read
Sales Organisation Structures for Success: Models, Tips, and Best Practices
With the right sales organisation structure in place, your teams will have everything they need to not just meet but exceed quota and crush the competition.
15 min read
Four Ways to Refresh Your Sales Asset Management Strategy
Leading retailers know that how you sell is as important as what you sell. Find out how to build dynamic seller experiences with merchandising strategies.
5 min read
Three Ways Marketers Can Measure the Impact of Sales Content
By diving deep into your enablement platform’s analytics, marketers can uncover trends in content consumption and impact. Here’s how to get started.
5 min read
Why Video Should Be Marketers’ and Sales Reps’ Go-to Weapon
Video is now a fixture of nearly every successful marketing campaign. Find out how video can support sales, drive demand, and build connections with buyers.
5 min read
How to Navigate the New Selling Reality
Read about new Highspot features that improve sales performance, empower digital selling, and deliver an unmatched Salesforce experience.
6 min read
Tips to Investing in Tools That Teams Will Actually Use
With a plethora of enterprise technology solutions in a time of intense budget scrutiny, how do you know which tools your teams will love and adopt?
3 min read
Why Revenue Enablement Is the Secret to Boosting Business Outcomes
Highspot and Forrester reveal how organisations are driving success through revenue enablement – even during uncertain economic times.
3 min read
How to Boost Team Collaboration — Through COVID-19 and Onwards
See how sales enablement can accelerate collaboration and help you achieve the agility you need to navigate uncertainty with control and confidence.
4 min read
Research Highlights the Importance of Your “Behind the Scenes” Processes
Review several key takeaways from Richardson and SPI's recent research and explore ways sales organisations can adjust their processes to drive success.
4 min read
The First Steps to Sales Effectiveness
Sales leaders need go-to motions to align sales content with field-ready skills to prepare sellers. Learn what to do to enable sellers to sell effectively.
3 min read
3 Types of Product Marketing Collateral That Boost Sales Win Rate
Get guidance from Crayon on the 3 types of marketing collateral that product marketers can create to help salespeople improve their odds of winning deals.
3 min read