Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
6 Key Sales Trends to Watch Out for in 2023
2023 is forecasted to be a tough year, it’s time to revamp your sales strategy to keep your business on track and afloat.
8 min read
Managing Your Sales Asset Management Solution: Best Practices for Post-Deployment Success
Get the most out of asset management by taking a look at the best practices of high-performing enterprises, as discovered by SiriusDecisions.
4 min read
7 Sales Management Training Skills to Lead Top Teams
Being a sales manager isn't easy. The good news is, these 7 sales management training skills help managers coach their sales team to increase performance.
11 min read
The Ultimate Guide to Sales Acceleration
How far and fast can you push your revenue engine? Let's put the pedal to the metal — it's time to accelerate your sales.
9 min read
Avoid These Three Sales Performance Stumbles
There's no easy way to build and train a great sales team, but some missteps could become major problems, says expert Scott Edinger.
7 min read
3 Ways to Improve Sales and Marketing Communication
Constant communication and collaboration across sales and marketing teams is the only way to boost bottom-line growth together.
6 min read
5 Ways To Instantly Drive Sales And Marketing Alignment
Sales and marketing alignment is about breaking down silos and meeting revenue goals through shared strategies, metrics, and tools.
6 min read
What is Sales Performance Management: Process, Metrics, & Tips
To truly maximise revenue, the sales team requires a sales performance management process that uses collaboration, analysis, and a proactive approach.
7 min read
6 Steps for Creating an Effective Sales Enablement Plan
Sales enablement plans are used to improve sales teams’ win rates by providing them with the necessary onboarding, sales content, and business alignment.
11 min read
Misalignment of Sales and Marketing Reduces Revenue According to New Report
The report identifies trends and issues impacting alignment between sales and marketing by looking at key confidence indicators and barriers to success.
5 min read
Discover Highspot: Powering Impactful Buyer Engagement with AI-Driven Insights
Discover how Highspot's Engagement Genomics leverages AI to connect the content sellers use to the real-world outcomes they drive.
4 min read
Successful Sales Communication Strategy in 6 Steps
Find out how to create an effective sales communication strategy. With these best practices, you'll have a framework for communicating with your sales team.
11 min read
A Sales Leader’s Guide to Boosting Sales Performance in Any Economy
Find out how the strongest leaders enable their teams to overcome challenges and thrive in the ever-changing world of sales.
6 min read
How to Boost Your Marketing ROI Right Now
New data reveals that marketing teams have a unique opportunity to rethink strategy, overcome old challenges, and achieve more with less.
5 min read
Take Control of Your Content Management
Learn how to inject some healthy best practices and guidance into the process of managing and deploying content with the Strategic Enablement Framework.
6 min read
3 Key Takeaways from SaaStr Europa 2022
There’s no better way to get back to live events than in the city of Barcelona. Read all about our 3 Key Takeaways from our 2 days at SaaStr Europa 2022.
7 min read
What Are Sales Pipelines and How Do You Build One?
What are the steps to take a buyer from prospect to loyal customer? To maximise sales, analyse this journey through a sales pipeline.
8 min read
What Is Content Engagement and How Do You Measure It?
Marketers, are you looking to improve your content engagement? Read on to learn how to increase and measure engagement with your content.
7 min read
Measuring What Matters Most in Sales
Are you measuring the right things to determine if a healthy revenue pipeline is on the horizon? Get the latest research.
3 min read
Your Ultimate Guide to Sales Leadership in 2022
Dig into the nuances of sales leadership and how to exercise the unique set of skills and competencies needed to become a great sales leader.
16 min read
5 Simple But Highly Effective Lead Nurturing Tactics
Find out how these 5 top tips for successful lead nurturing can increase your conversions and mitigate lead wastage.
6 min read
Highspot and Outreach Expand Partnership to Help Companies Increase Sales Rep Performance
Discover how the new integration – available now – enables sales reps to efficiently deliver personalised engagement at scale.
3 min read
The Case for Governance: Retaining Confidence in the Integrity of Your Content
The consequences of outdated or inaccurate content can be serious. Find out the challenges and solutions for content governance.
6 min read
Sales Enablement vs. Content Marketing: Why You Need Both
Understand the key distinctions between sales enablement and content marketing and learn how to get the most out of both functions with this full breakdown.
8 min read