Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Virtual Selling: How to Excel and Crush Your Sales Quota
Digital self-serve and remote selling are here to stay. Explore effective virtual selling tips, techniques, tools, and skills to satisfy today’s modern buyer.
10 min read
Master the Sales Development Playbook to Boost Growth
Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.
11 min read
6 Consultative Selling Techniques to Close More Deals
While a consultative sales process requires more time and patience than traditional sales techniques, it often leads to a better bottom line. Learn more.
14 min read
Ultimate guide to successful sales coaching in 2026
Build a modern sales coaching programme that sticks using AI, structure, and empathy to boost rep skills and improve win rates.
16 min read
20 sales skills that top-performing reps need today
Gaining the essential sales skills that help them identify, engage, and convert qualified leads empowers reps to sell with confidence.
12 min read
Proven Strategies of a Great Sales Manager
Growing from a good to great sales manager requires more than just mastering the basics. Learn more in our leadership, strategy, and team growth guide.
10 min read
Guide to 2026 sales kickoffs: Themes, agendas, and templates
Learn how to plan a future-ready sales kickoff in 2026, covering themes, agendas, AI readiness, and how to turn SKO momentum into year-long performance.
15 min read
Highspot Integrates with Microsoft Copilot for Sales to Drive Sales Excellence
Surface better buyer and deal intelligence with Highspot's integration with Microsoft Copilot for Sales.
4 min read
30 essential sales performance metrics to monitor
Tracking sales metrics tied to your go-to-market teams' efficiency and productivity is how you continually elevate your GTM performance.
15 min read
Sales Excellence: How to Measure and Sustain Sales Growth
Discover what goes into defining, achieving, and maintaining sales excellence with the proven strategies in this comprehensive guide.
7 min read
Sales Training Tips for a High-Performing Sales Team
Elevate your sales team’s performance with these sales training tips. Learn the key components and techniques of a sales training programme.
9 min read
The GTM product launch strategy checklist for 2026
Planning, executing, and optimising your B2B product launch strategy with an AI sales enablement platform ensures full GTM alignment.
14 min read
Proven Strategies for Effective Sales Management
Learn the impact sales management has on meeting revenue goals and the sales management strategies proven to create winning sales teams.
12 min read
7 Reasons to Use a Mutual Action Plan in Sales
When navigating the maze of B2B sales, the Mutual Action Plan (MAP) is your GPS. Set clear expectations for every sales cycle with the best practices.
10 min read
The Challenger sales methodology: Everything to know
Adopting the Challenger sales model gives reps the chance to teach buyers, tailor solutions for prospects, and take control of deals.
14 min read
Is the Sandler Sales Methodology Right for Your Team?
Learn the Sandler Sales Methodology, compare methods, and find out if it fits your team perfectly with our five key questions.
8 min read
Sales Content Analytics: Essential Metrics to Measure
Explore the benefits and strategies surrounding sales content analytics and learn how you can leverage this to streamline your sales content management.
10 min read
7 Essential Elements of a Winning Sales Playbook Template
Use this sales playbook template to create a modern playbook that will keep reps focused and on-message across different selling scenarios.
6 min read
A Sales Qualification Framework for Any Business
The 3-part Sales Qualification Framework is a proven, simple, and effective system. You can use it for qualifying leads and understanding customers' needs.
4 min read
Sales Training Ideas All Successful Sales Teams Use
Discover proven sales training ideas to help your sales team master all essential skills and behaviours that help them win and succeed.
9 min read
How to Build an Effective Sales Training Programme
Learn how to build a high-impact, successful sales training programme that helps your salespeople learn sales skills, excel on the job, and close deals faster.
10 min read
How to Improve Sales Productivity and Close More Deals
Unlock sales productivity potential with Highspot's CMO insights on dynamic marketing and sales strategies, overcoming challenges, & AI's transformative role.
16 min read
Engage More Effectively With Your Customers
Discover how to overcome three problems that hold back marketing and sales teams from closing more deals and learn how to engage customers with content.
5 min read
Agenda for the Next Meeting Between Your CMO and VP Sales
From a discussion on boosting revenue to your SLA. These 6 focus points should be at the top of the agenda for the next meeting between your CMO & VP of Sales.
4 min read