Annie Lizenbergs
Sr. Director, Revenue Enablement, Highspot
Annie Lizenbergs is a seasoned professional with a diverse background in sales and revenue enablement. She has held leadership roles at prominent companies, including serving as Director of Sales Training at CareerBuilder, Affinitiv, and Quotient Technology Inc. Annie’s expertise spans executive alignment, enablement framework design, and GTM learning and development. Her strategic vision and leadership have been instrumental in scaling businesses and establishing strong market positions across the technology sector.
Posts by Annie Lizenbergs
16 articles by this author
Keeping up with mass customization: How sales teams can personalize at scale
By using AI and automation, sales teams can deliver tailored proposals, speed up deals, and thrive with mass customization.
5 min read
Sales enablement for Industry 4.0: Smart products, smarter GTM
By leveraging sales enablement, manufacturers equip GTM teams to sell smarter in Industry 4.0 with AI-driven tools and training.
6 min read
How manufacturers can accelerate training for a new era of domestic production
By accelerating training, manufacturing sales reps can sharpen product knowledge, build buyer trust, and win more deals in today’s domestic market.
5 min read
Is your revenue enablement platform truly driving revenue?
Discover which platform features drive sales productivity, improve pipeline health, and contribute measurable revenue impact.
6 min read
The complete guide to social selling for B2B sales
Learn how B2B sales teams use social selling to build trust, generate leads, and win more deals in this step-by-step guide.
11 min read
4 steps to an AI-ready insurance revenue org
Learn how insurance teams can adopt AI to boost sales skills, speed up workflows, and personalize customer conversations for faster growth.
5 min read
How streamlining the sales process powers business growth
Learn how streamlining your sales process with the right tech can cut costs, boost seller productivity, and drive sustainable revenue growth.
5 min read
Optimize your GTM initiatives with Highspot and Salesforce
Optimize your sales stack with Highspot + Salesforce. Boost visibility, engagement, and AI-driven success with seamless integration.
6 min read
Salesforce and Highspot: Making the most of your tech stack
Highspot’s integration with Salesforce brings added value and functionality to sales teams, accelerating productivity and driving predictable revenue growth.
6 min read
25 Best Sales Training Programs to Boost Team Performance in 2025
Dive deep into the best sales training programs and get the information you need to choose an impactful course for your team in 2025.
22 min read
B2B Sales Training Techniques and Best Practices
Learn how to engage with complex buyers and close more deals with effective B2B sales training practices in line with the latest market trends and technology.
10 min read
Unlock Sales Potential with a Sales Training Strategy
Discover practical sales training strategy tips to enhance skills, knowledge, and performance, ensuring your sales reps excel.
10 min read
Master the Art of the Challenger Sales Methodology
Learn to teach, tailor, and take control of the sales conversation using our Challenger Sales Model guide. Includes roleplay exercises to master skills.
9 min read
How to Build an Effective Sales Training Program
Learn how to build a high-impact, successful sales training program that helps your salespeople learn sales skills, excel on the job, and close deals faster.
10 min read
7 Sales Management Training Skills to Lead Top Teams
Being a sales manager isn't easy. The good news is, these 7 sales management training skills help managers coach their sales team to increase performance.
11 min read
Six Questions Every Enablement Practitioner Should Be Asking
Faced with new challenges, enablement practitioners must double down on delivering exceptional experiences to their revenue teams.
6 min read
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