Webinar: How to Solve the Mystery of Marketing Content
As we shift from in-person to digital experiences, today’s buyers are inundated with more emails and messages faster than they can hit “delete.” Now more than ever, it’s imperative for marketing to continue evolving to fit prospects’ changing needs.
The solution: Solving the mystery that is the black hole of content performance. With data-informed insights marketers can use this information to improve content performance and show content ROI.
In this on-demand webinar from CMI and Highspot, you’ll learn how to:
- Map and audit content along the digital buyer’s journey
- Use data-informed insights to optimize content
- Deliver content to revenue teams with the right context to successfully engage customers
Fill out the form and learn how to unlock your content ROI and accelerate sales.
Related Resources
Marketing
Find out how COVID-19 and virtual work have changed the marketing landscape in this episode of the Win-Win podcast featuring Robert Rose from The Content Advisory.
Marketing
Learn how marketers can empower revenue teams by creating content and guidance that drive real business impact in this on-demand webinar.
Marketing
Highspot CMO Jon Perera and Senior Director of Corporate Marketing Lucas Welch discuss why and how companies must adopt new pillars of marketing success to succeed.
Marketing
Strategic insights and practical tips on managing, customizing, sharing, and analyzing targeted content to support ABM.