Webinar: Establishing Sales Enablement Roles & Priorities

During this Sales Enablement webinar, we’ll share perspectives on getting started with sales enablement, from subject and role definition to responsibilities, strategies, and tactics. The goal of this webinar is to equip sales enablement pros to make informed pre-deployment decisions.

In this webinar, we’ll cover:

  • Sales Enablement Definition and Principles. How to craft a strategy based upon a clear understanding of what sales enablement can accomplish.
  • Scoping Your Sales Enablement Role. Ideas on the function of sales enablement in driving higher conversion rates and content ROI.
  • Focusing on Alignment. Proven strategies for achieving sales and marketing alignment through tighter collaboration and closed-loop technology.
  • Establishing a Foundation. Making the sales enablement platform choice that’s best for your team, plus how to build a project plan, get executive sponsorship, and more.

Related Resources

Getting started with sales enablement technology, teams, and processes.

Everything you need to know about sales enablement.

Analysis report from an industry survey on sales enablement adoption, best practices and results.