Webinar: Establishing Sales Enablement Roles & Priorities

During this sales enablement webinar, we’ll share perspectives on getting started with sales enablement, from subject and role definition to responsibilities, strategies, and tactics. The goal of this webinar is to equip sales enablement pros to make informed pre-deployment decisions.

In this webinar, we’ll cover:

  • Sales Enablement Definition and Principles: How to craft a strategy based upon a clear understanding of what sales enablement can accomplish.
  • Scoping Your Sales Enablement Role: Ideas on the function of sales enablement in driving higher conversion rates and content ROI.
  • Focusing on Alignment: Proven strategies for achieving sales and marketing alignment through tighter collaboration and closed-loop technology.
  • Establishing a Foundation: Making the sales enablement platform choice that’s best for your team, plus how to build a project plan, get executive sponsorship, and more.

Related Resources

Episode 92: Winning Leadership Buy-In for Enablement Success
Enablement Strategy
Episode 92: Winning Leadership Buy-In for Enablement Success
Anna Borbotko, sales enablement lead for B2B at TomTom, shares how she aligns stakeholders and gains buy-in to drive transformation.
Episode 91: Helping Reps Effectively Navigate an Acquisition
Enablement Strategy
Episode 91: Helping Reps Effectively Navigate an Acquisition
Lizzy Goldstein, sales enablement manager, shares how she builds an enablement strategy, empowering reps successfully through an acquisition.
Webinar: Top Ways to Reinforce Consistent Performance
Enablement Strategy
Webinar: Top Ways to Reinforce Consistent Performance
Watch our on-demand webinar with Forrester to learn how to effectively measure and reinforce consistent performance within your organization to drive success.