Close the GTM Performance Gap
Leaders can bridge the gap between strategy and execution with unified enablement and AI-powered insights.
Most GTM leaders say their strategy is in motion, but only 10% are very effective at executing it. 96% report breakdowns in content use, deal velocity, or shifting priorities. And while 77% are investing in AI, just 28% say it’s improving performance. Highspot closes this gap by aligning teams, embedding AI into daily workflows, and giving leaders visibility into what’s truly driving results, so they can scale what works, fix what’s broken, and redefine go-to-market success.
