Partner and channel enablement
Power GTM with aligned partner enablement
Supercharge sales with channel partners prepared to grow your business.
Extend world-class enablement to your partners
Keep content current, centralized, and easy to find
Maintain one source of truth with on-brand content and AI-powered search, so partners can quickly access and share the most relevant materials without wasting time.
Tailor assets to every partner, persona, and sales stage
Adapt messaging and content based on partner types, tiers, and buyer personas, empowering reps with the right tools for every step of the sales process.
Target strategically and optimize for performance
Configure access for each partner group and track content usage to identify what’s working, then fine-tune enablement to drive better outcomes and higher ROI.
Drive partner effectiveness
Onboard partners faster
Accelerate time to productivity with onboarding that covers your roadmap and sales process, then scale it with live, hands-on training and automated tracking.
Tailored certification and learning paths
Tailor learning by tier or group with curated courses, quizzes, and certifications while keeping partners up to date with custom homepages and relevant resources.
Guide partners
Surface digital sales plays and contextual training in one centralized platform, so your partners have the right guidance to win at every step of the sales cycle.
Prove partner ROI with smart insights
Track partner engagement
See which partners are most active, what they’re focused on, and how their performance compares to internal teams to identify coaching and support opportunities.
Optimize enablement with content and learning insights
Measure what’s working by tracking content usage and learning KPIs like course completions and certifications, ensuring partners stay on track and sales-ready.
Integrate data for a unified view of partner impact
Gain insight into how partners influence GTM success. With analytics, connect content, training, and deal activity to impact, proving what’s working and where to optimize partner performance.
Seamlessly integrate with all your favorite tools
Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.
Features at a glance
- Personalized, adaptive learning paths
- AI-driven Role Play
- Embed sales training in sales plays and playbooks
- Identify skill gaps and take action
- Rapid authoring of lessons and courses
- SCORM and 3rd-party learning content
Through Highspot, our sales enablement team has been able to focus and prioritize communications to keep both direct sellers and channel partners informed in one place.
Bob Bladel
Director of Sales Enablement and Training, Hyster-Yale Group
Highspot enables our partners to have strategic conversations with the customer in the moment, allowing us to deliver meaningful value at every step of the sales journey.
Jeff Fedro
Sales Channel Support Manager, FedEx Office
We view partners as an extension of our business. Highspot enables us to classify certain information as either restricted to internal employees or internal audiences inclusive of partners.
Bradley Stern
Global Partner Development, Siemens Digital Industries Software
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Request demoFrequently asked questions
What is channel partner enablement?
Channel partner enablement equips your external sellers with the right content, training, and guidance to effectively represent your brand, accelerate sales cycles, and drive GTM performance.
Where do channel partnerships fit in our overall go-to-market strategy?
Channel partners extend your reach into new markets, segments, and regions—making them a critical lever in your go-to-market strategy to scale products and services globally and efficiently.
How does Highspot support channel partner enablement at scale?
Highspot delivers a unified platform that helps you equip, train, and coach partners—ensuring consistent experiences and enabling real-time execution and alignment across partner ecosystems.
Can I tailor content, training, and plays by channel partner type?
Yes. Highspot lets you segment enablement by partner type, region, or tier so you can ensure partners receive relevant guidance and sales enablement aligned to your strategic initiatives.
What specific channel partners can benefit from using Highspot?
Distributors, resellers, alliances, and individual software vendors all benefit from Highspot’s ability to centralize content, streamline training, build and access sales plays, and track buyer engagement, empowering every channel partner to sell with confidence.
How do I measure the success of our partner enablement strategy?
With Highspot’s analytics and scorecards, you can track partner activity and impact, unlocking actionable insights that show what’s working and what’s not to continually optimize performance.