Partner and channel enablement

Power GTM with aligned partner enablement

Supercharge sales with channel partners prepared to grow your business.

Extend world-class enablement to your partners

Your product isn’t the only one your partners are selling. With Highspot, rise above the noise by extending first-class enablement beyond your direct sales force. Arm your partners with a modern, intuitive experience that aligns them to your most critical initiatives, without duplicating effort or losing control. Eliminate siloed systems, unify messaging, and reduce the time it takes to activate your channel. With Highspot, you create a consistent, scalable, and strategic enablement motion across your full go-to-market ecosystem.
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Keep content current, centralized, and easy to find

Maintain one source of truth with on-brand content and AI-powered search, so partners can quickly access and share the most relevant materials without wasting time.

Tailor assets to every partner, persona, and sales stage

Adapt messaging and content based on partner types, tiers, and buyer personas, empowering reps with the right tools for every step of the sales process.

Target strategically and optimize for performance

Configure access for each partner group and track content usage to identify what’s working, then fine-tune enablement to drive better outcomes and higher ROI.

Drive partner effectiveness

The best partner relationships begin by supporting your partners with high-quality onboarding and training. With Highspot, you can create and deliver an on-demand partner training program that drives effective knowledge transfer and retention on everything partners need to know.
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Onboard partners faster

Accelerate time to productivity with onboarding that covers your roadmap and sales process, then scale it with live, hands-on training and automated tracking.

Tailored certification and learning paths

Tailor learning by tier or group with curated courses, quizzes, and certifications while keeping partners up to date with custom homepages and relevant resources.

Guide partners

Surface digital sales plays and contextual training in one centralized platform, so your partners have the right guidance to win at every step of the sales cycle.

Prove partner ROI with smart insights

Gain visibility into what is working for partners with unified, actionable analytics that help you optimize content, share best-practices, and see the partner impact on GTM initiatives.
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Track partner engagement

See which partners are most active, what they’re focused on, and how their performance compares to internal teams to identify coaching and support opportunities.

Optimize enablement with content and learning insights

Measure what’s working by tracking content usage and learning KPIs like course completions and certifications, ensuring partners stay on track and sales-ready.

Integrate data for a unified view of partner impact

Gain insight into how partners influence GTM success. With analytics, connect content, training, and deal activity to impact, proving what’s working and where to optimize partner performance.

Seamlessly integrate with all your favorite tools

Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.

Features at a glance

  • Personalized, adaptive learning paths
  • AI-driven Role Play
  • Embed sales training in sales plays and playbooks
  • Identify skill gaps and take action
  • Rapid authoring of lessons and courses
  • SCORM and 3rd-party learning content

Through Highspot, our sales enablement team has been able to focus and prioritize communications to keep both direct sellers and channel partners informed in one place.

Bob Bladel

Director of Sales Enablement and Training, Hyster-Yale Group

Highspot enables our partners to have strategic conversations with the customer in the moment, allowing us to deliver meaningful value at every step of the sales journey.

Jeff Fedro

Sales Channel Support Manager, FedEx Office

We view partners as an extension of our business. Highspot enables us to classify certain information as either restricted to internal employees or internal audiences inclusive of partners.

Bradley Stern

Global Partner Development, Siemens Digital Industries Software

You’ve made it this far, let’s schedule a demo

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Frequently asked questions

What is channel partner enablement?

Channel partner enablement equips your external sellers with the right content, training, and guidance to effectively represent your brand, accelerate sales cycles, and drive GTM performance.

Where do channel partnerships fit in our overall go-to-market strategy?

Channel partners extend your reach into new markets, segments, and regions—making them a critical lever in your go-to-market strategy to scale products and services globally and efficiently.

How does Highspot support channel partner enablement at scale?

Highspot delivers a unified platform that helps you equip, train, and coach partners—ensuring consistent experiences and enabling real-time execution and alignment across partner ecosystems.

Can I tailor content, training, and plays by channel partner type?

Yes—Highspot lets you segment enablement by partner type, region, or tier so you can ensure partners receive relevant guidance and sales enablement aligned to your strategic initiatives.

What specific channel partners can benefit from using Highspot?

Distributors, resellers, alliances, and individual software vendors all benefit from Highspot’s ability to centralize content, streamline training, build and access sales plays, and track buyer engagement, empowering every channel partner to sell with confidence.

How do I measure the success of our partner enablement strategy?

With Highspot’s analytics and scorecards, you can track partner activity and impact—unlocking actionable insights that show what’s working and what’s not to continually optimize performance.