Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Five Biggest Sales Prospecting Mistakes Sellers Make (And How to Avoid Them)
These common prospecting mistakes get in the way of connecting with your buyer — find out what they are and how to avoid them.
4 min read
13 Stats That Reveal Which Marketing Strategies Really Work
Marketers are asking, “How can I make my brand stand out?” Data from the latest research answers this question and more.
4 min read
Getting Go-To-Market Teams on the Same Page
Discover how to close the gap between your revenue-generating teams so that you can drive incredible outcomes for our customers.
6 min read
Buyer enablement: How B2B sellers can guide prospects
The best AI-powered buyer enablement strategies help each go-to-market team see what messaging and materials resonate with prospects.
13 min read
Sales Prospecting Success: 4 Steps to Creating New Conversations
How can you catch buyers' attention in 2021? It starts with a strong attraction campaign. Here’s how to get started.
5 min read
The Art and Science of Personalized Digital Selling
Discover three ways to create the personalised experiences that win over customers — and the technology to help you do so.
5 min read
How to Generate Revenue with Interactive Content
In the battle for buyer attention, interactive content can provide an advantage. Learn how to use interactive assets to generate more ROI for your business.
7 min read
Determining your sales organisation structure: A guide
Learn how to design a sales organization structure that maximises seller performance. Explore models, segmentation strategies, and expert tips for success.
16 min read
Why Video Should Be Marketers’ and Sales Reps’ Go-to Weapon
Video is now a fixture of nearly every successful marketing campaign. Find out how video can support sales, drive demand, and build connections with buyers.
5 min read
How to Navigate the New Selling Reality
Read about new Highspot features that improve sales performance, empower digital selling, and deliver an unmatched Salesforce experience.
6 min read
Tips to Investing in Tools That Teams Will Actually Use
With a plethora of enterprise technology solutions in a time of intense budget scrutiny, how do you know which tools your teams will love and adopt?
3 min read
Tomorrow’s Success Requires Virtual Enablement
Marketing and enablement professionals are wondering how to remotely support quota-carrying teams. Focus on these 3 areas to drive real impact.
4 min read
How a Modern Sales Enablement Toolset Drives Business Impact
In their new report, Forrester explores how modern sales enablement improves customer experience and drives business impact. Find out what they discovered.
4 min read
The Sales Stack for Closers
Cut through the noise and meet the tools that make up the ideal sales technology stack. Gain a starting point in the journey of building your own stack.
2 min read
What Business Enablement Is — and Why You Need It
In this guide, we’ll show how to create effective business enablement programs that streamline tech ops to deliver real impact.
9 min read
Align or Be Left Behind: Why Sales and Marketing Alignment Is Essential
Learn what you stand to gain from aligning your sellers and marketers and how you can overcome common obstacles in the journey to achieve better alignment.
5 min read
Kickstart the New Year with a Successful SKO
Exceed your team’s expectations, ignite inspiration, and set your company up for success by following these steps to a successful SKO.
3 min read
3 Reasons Storytelling Is Vital for Great Sales Numbers
Storytelling can greatly elevate the selling experience. Read on for three reasons why storytelling is essential for success in the modern-day sales cycle.
4 min read
How to Map, Audit and Optimise Content Along the Buyer’s Journey
Don't leave valuable insights on the table. Create a strategy to optimise your sales content by mapping to the buyer's journey with these actionable tips.
4 min read
How to Get Through to Busy Buyers
Review recent survey data from the RAIN Group Center for Sales Research and get actionable buyer engagement tips for email, phone, and direct mail.
3 min read
Make Your Sales Training a Big Success
Salespeople can’t sell effectively unless they learn effectively. Learn how to set them up for success with modern sales training and technology.
4 min read
Types of Sales Tools That Boost Productivity
How do you guide your sales team to achieve better results? The answer lies in using the right tools and strategies to improve sales productivity. See how.
6 min read
6 Key Components of B2B Pipeline Generation
Maximise prospecting opportunities and deliver more qualified leads for your business with these 6 tried-and-true pipeline generation strategies.
5 min read
The Top 5 Strategies to Drive Sales Productivity
With these 5 steps, you'll have the building blocks you need to support sellers and continually discover new opportunities to optimise sales productivity.
7 min read