Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
7 Steps to Achieving Sales and Marketing Alignment
Sales and marketing alignment is critical to both seller and marketers' success. With these 7 key best practices, you’ll be on your way to winning together.
11 min read
How to Create Sales Collaterals That Convert
Enhance the buyer’s journey with the right sales collaterals. Discover how they arm sales teams, engage prospects, and adapt as B2B customers evolve.
11 min read
SNAP Selling: The Solution to Win Frazzled Customers
Learn the essentials of SNAP Selling. Explore industry scenarios, questions to assess fit, and a comprehensive Buyer’s Matrix.
12 min read
Virtual Selling: How to Excel and Crush Your Sales Quota
Digital self-serve and remote selling are here to stay. Explore effective virtual selling tips, techniques, tools, and skills to satisfy today’s modern buyer.
10 min read
Boost Sales Success with Effective Sales Onboarding
Learn how to define goals, track important metrics, select the right software, engage new hires, and reinforce onboarding with ongoing coaching and training.
12 min read
Master the Sales Development Playbook to Boost Growth
Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.
10 min read
6 Consultative Selling Techniques to Close More Deals
While a consultative sales process requires more time and patience than traditional sales techniques, it often leads to a better bottom line. Learn more.
13 min read
How to Create a Structured and Scalable Sales Process
Explore a range of industry-specific sales process examples, from B2B to retail, and learn how to enhance each stage for sales success in this blog post.
12 min read
How to Build a Winning Sales Strategy That Boosts Conversion Rates
Unlock the secrets to successful selling with 11 actionable steps to build a winning sales strategy, complete with real-world examples and proven tips.
18 min read
The 17 Essential Skills Every Salesperson Needs to Succeed
Master essential sales skills to drive success, anticipate customer needs, and position your product as the perfect solution.
10 min read
Proven Strategies of a Great Sales Manager
Growing from a good to great sales manager requires more than just mastering the basics. Learn more in our leadership, strategy, and team growth guide.
10 min read
The Ultimate Guide to Sales Kickoffs: 2025 Themes, Agendas, and Templates
Supercharge your sales kickoff with this helpful guide featuring best practices, tips, and templates to get your sales team on the right track.
12 min read
Highspot Integrates with Microsoft Copilot for Sales to Drive Sales Excellence
Surface better buyer and deal intelligence with Highspot's integration with Microsoft Copilot for Sales.
4 min read
15 Essential Sales Performance Metrics
Dive into the top sales performance metrics. With these 15 metrics, you will drive growth, monitor efficiency, and refine performance.
11 min read
Sales Excellence: How Measure and Sustain Sales Growth
Discover what goes into defining, achieving, and maintaining sales excellence with the proven strategies in this comprehensive guide.
7 min read
Sales Training Tips for a High-Performing Sales Team
Elevate your sales team’s performance with these sales training tips. Learn the key components and techniques of a sales training programme.
9 min read
The 8 Non-Negotiables for a Winning Product Launch
Dive into the intricacies of a successful product launch. Explore launch stages, challenges, and benefits. Learn how to measure your next product debut.
14 min read
Proven Strategies for Effective Sales Management
Learn the impact sales management has on meeting revenue goals and the sales management strategies proven to create winning sales teams.
12 min read
Enhance Business Outcomes Through Sales Enablement Maturity
Learn how to implement a Strategic Enablement approach, mature your efforts over time, and maximise the business impact of sales enablement.
6 min read
7 Reasons to Use a Mutual Action Plan in Sales
When navigating the maze of B2B sales, the Mutual Action Plan (MAP) is your GPS. Set clear expectations for every sales cycle with the best practices.
10 min read
Master the Art of the Challenger Sales Methodology
Learn to teach, tailor, and take control of the sales conversation using our Challenger Sales Model guide. Includes roleplay exercises to master skills.
9 min read
Is the Sandler Sales Methodology Right for Your Team?
Learn the Sandler Sales Methodology, compare methods, and find out if it fits your team perfectly with our five key questions.
7 min read
Sales Content Analytics: Essential Metrics to Measure
Explore the benefits and strategies surrounding sales content analytics and learn how you can leverage this to streamline your sales content management.
10 min read
What is Sales Analytics? A Complete Guide
Sales analytics makes it easier for your team to make sense of the challenges of the sales process and find the best ways to overcome them. Learn more.
10 min read