Marketing

Webinar: What Marketers Must Know to Rise Above Economic Uncertainty

The pandemic and fears of an upcoming recession have intensified ongoing changes in buyer behaviour, leaving sellers struggling to keep up.

Buyers engage with both digital and physical experiences but use multiple channels along the purchase journey. What does this mean for marketers challenged with successfully launching products, campaigns and unique customer experiences?

We partnered with MarTech to survey nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face.

Watch our webinar to learn more about how marketers are overcoming their biggest challenges and the technology they’ve adopted to drive results. You’ll also learn:

  • Key findings from the survey
  • Successful strategies for improving internal alignment across your go-to-market teams
  • Internal improvements that will enhance your customers’ experience
  • Tactics marketers use to drive successfully drive demand
  • The sales and marketing technology that works

Explore More Resources

Transform Your Marketing with AI-Powered Content
Marketing
Transform Your Marketing with AI-Powered Content
Learn how to use AI to ensure your marketing team delivers consistent messaging, leverages actionable data, and optimises content for revenue impact.
European State of Sales and Marketing Alignment 2022
Marketing
European State of Sales and Marketing Alignment 2022
Explore our 2022 European Marketing and Sales alignment report to understand the issues impacting companies’ ability to achieve higher sales win rates and how to fix them.
2022 Gartner® Market Guide for Revenue Enablement Platforms
Marketing
2022 Gartner® Market Guide for Revenue Enablement Platforms
Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.