Sales Enablement Resources, Guides and Templates
Looking to optimise your sales enablement strategy? Explore our top sales enablement tools, whitepapers and tips to learn what sales enablement leaders, marketing teams and sales teams are doing to build winning, repeatable sales processes that boost win rates.
    
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            GTM performance gap report: Why revenue teams struggle and how leaders fix it        
                
            Most teams have a strategy but can’t execute it. Highspot closes the GTM performance gap by unifying teams, AI, and enablement for real impact.        
        
        
        
        
        
            
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            Product video: Analytics        
                
            See how Highspot's analytics empower your teams to optimise your sales process, maximize marketing investment, and better engage buyers.        
        
        
        
        
        
            
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            Product video: Sales training        
                
            Learn how you can onboard and upskill reps then reinforce critical knowledge, accelerate rep readiness, and boost confidence in this video.        
        
        
        
        
        
            
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            Product video: Sales content management        
                
            Discover how you can equip your reps to land the best content in every deal, with every buyer, and in every conversation in this video.        
        
        
        
        
        
            
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            Product video: Sales plays        
                
            Learn how you can empower your reps with interactive and contextual guidance to land your strategic initiatives with confidence in this video.        
        
        
        
        
        
            
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            Product video: Buyer engagement        
                
            Watch this video and find out how you can equip reps to deliver personalised content, track its effectiveness, then get insights into how that content performs in the real world.        
        
        
        
        
        
            
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            Product video: Sales coaching        
                
            Watch this video to learn how you can benchmark seller performance and get the coaching insights to support and develop top performers.        
        
        
        
        
        
            
    
            Enablement Strategy        
        
        
            Enable the impossible: A guide to GTM alignment and driving revenue growth        
                
            This guide outlines strategies to help you enable the impossible by unifying platforms, optimising processes, and empowering revenue teams for consistent success.        
        
        
        
        
        
            
            Sales Coaching        
        
        
            The winner’s playbook to sales coaching – Top tips and examples        
                
            Top tips and examples for building effective coaching and sales enablement programmes. Boost productivity by 88% and build resilient, high-performing teams.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Webinar: Top ways to reinforce consistent performance        
                
            Watch our on-demand webinar with Forrester to learn how to effectively measure and reinforce consistent performance within your organization to drive success.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Best practices for sales and marketing        
                
            Learn how to transform your strategies with your sales and marketing teams to drive growth in your organisation.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Highspot in the enterprise        
                
            Discover how global enterprises like Siemens, NTT, Visa, DocuSign, and HSBC achieve unprecedented sales success with Highspot’s revenue enablement platform.        
        
        
        
        
        
            
            Sales Coaching        
        
        
            Step-by-step guide to creating repeatable success with sales coaching        
                
            Integrating sales coaching into your existing sales readiness process is key to unlocking productivity. Learn how to build an effective sales coaching strategy.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Webinar: Coaching strategies for better sales productivity        
                
            This on-demand webinar dives into the concept of ubiquitous sales coaching and how it can revolutionise your team's productivity.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Step-by-step guide to improve your sales process        
                
            This essential resource will help you implement effective strategies, avoid common pitfalls, and drive better results for your team.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            State of Sales Enablement Report 2024        
                
            Find out how to accelerate sales velocity with AI, enhance customer value with cross-team enablement, and standardise performance with sales readiness.         
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Guide to AI in sales enablement and its impact in 2025        
                
            Learn the impact of AI in sales, focusing on innovative features that automate tasks, co-create content, and provide tailored coaching for reps and managers.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Guide: Aligning sales enablement and revenue operations        
                
            This guide explores the symbiotic relationship between sales enablement and revenue operations and how it can increase efficiency and revenue growth.        
        
        
        
        
        
            
            Digital Selling        
        
        
            Webinar: Using AI to drive predictable revenue growth        
                
            View this on-demand webinar to learn about the future of revenue organisations using AI. Explore essential topics transforming the mission of revenue leaders.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Guide to driving pipeline: Enablement strategies for marketing leaders        
                
            Learn why marketing must be a predictable pipeline creation machine for businesses to grow efficiently.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            CMO virtual roundtable: Fueling pipeline growth        
                
             Watch the on-demand virtual roundtable to gain valuable insights and actionable strategies to fuel your pipeline growth and drive marketing success.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Webinar: Empower real-world execution with personalised coaching        
                
            Discover how to seamlessly align meetings with strategic objectives, scale coaching efforts, and amplify visibility with conversational intelligence.        
        
        
        
        
        
            
            Sales Coaching        
        
        
            Guide to coaching foundations: Building essential sales skills        
                
            Download our guide today to learn how to replicate essential skills at scale and unlock consistent execution with coaching.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            What good looks like – The essential sales enablement playbook        
                
            Discover "What Good Looks Like" for creating a systematic approach to your sales enablement strategy. Drive revenue through world-class sales enablement.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Highspot vs. Seismic: G2 Product Comparison        
                
            Get started with your sales enablement comparison process by reviewing this Highspot vs. Seismic report, which is based on user reviews from G2 Crowd.        
        
        
        
        
        
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