In thriving organisations, sales and marketing drive growth by aligning efforts with business goals through effective training and coaching. This strategy ensures teams are well-prepared, confident, and deliver consistent messaging. Strong collaboration and alignment between sales and marketing bridge gaps, improve communication, and enhance business outcomes.
This guide covers the following topics:
Align Sales and Marketing
- Foster collaboration and set shared goals
- Perform a gap analysis to identify misalignments
- Establish regular check-ins between teams
- Use centralised systems for data and content sharing
Implement Training and Coaching
- Develop clear playbooks for sales teams
- Provide ongoing coaching and support
Optimise Strategies
- Use proven sales methods like SPIN Selling and Value Selling
- Leverage Account-Based Marketing and Inbound strategies
Measure and Adopt
- Set and track shared KPIs
- Continuously review and adjust strategies based on performance and feedback
Download our comprehensive guide to learn how to transform your strategies with your sales and marketing teams to drive growth in your organisation.
