State of Sales Enablement Report 2024

State of Sales Enablement 2024

Times are changing, and expectations are growing. Yet, many sellers struggle to meet these ambitious goals. The good news? With continuous enablement powered by AI, achieving the impossible is within reach.

The tenth annual State of Sales Enablement Report surveyed more than 400 sales, marketing, enablement, and revenue operations professionals globally on how organisations can deliver consistent sales productivity through sales enablement.

In this report, learn how to:

  • Accelerate Sales Efficiency With AI: Infuse AI into your sales efforts to streamline efficiency and boost productivity. Companies using AI are 3x more effective at achieving their sales goals. Consolidate your tech stack and witness a significant increase in sales performance.
  • Enable Post-Sales to Expand Customer Value: Post-sales enablement unlocks new opportunities to enhance customer value and expand revenue. Support your post-sales reps and experience a 30% increase in customer retention.
  • Develop Seller Skills for Consistent Execution: Equip your team with data-backed training and sales readiness tools. Those using analytics to measure training effectiveness are 36% more likely to decrease ramp time and drive consistent execution.

Download the report today to get key recommendations on how to accelerate sales velocity with AI, enhance customer value with cross-team enablement, and standardise performance with sales readiness.

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