Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Mind the Customer Experience Gap
Find out how sales enablement helps teams have great customer conversations that result in the kind of experience that fosters loyal, trusted partnerships.
5 min read
How to Map, Audit and Optimise Content Along the Buyer’s Journey
Don't leave valuable insights on the table. Create a strategy to optimise your sales content by mapping to the buyer's journey with these actionable tips.
4 min read
How Great Marketers Use New Technology to Drive Sales Success
Learn how real-world marketers use Highspot SmartPage technology to enable their customer-facing teams, prove ROI, and ultimately drive strategic growth.
5 min read
How to Get Through to Busy Buyers
Review recent survey data from the RAIN Group Center for Sales Research and get actionable buyer engagement tips for email, phone, and direct mail.
3 min read
Can AI Help You Overcome “No Decision”?
Discover how AI can help sellers shift buyers from complacency to action and break free of the sales purgatory of "No Decision" that stalls sales.
5 min read
Fall 2019: Top 7 Sales & Marketing Events
Review this events guide for fall 2019 of the top 7 sales and marketing conferences and events that will map to your goals and leave you feeling inspired.
4 min read
The Simple Trick That Will Make You a Better Listener
Have you ever struggled to talk less and listen more on sale calls? Read on for a simple yet effective technique for unlocking more insights in pitches.
4 min read
Make Your Sales Training a Big Success
Salespeople can’t sell effectively unless they learn effectively. Learn how to set them up for success with modern sales training and technology.
4 min read
How to Drive Adoption of Sales Technology
Sales reps are inundated with more tools than ever, making adoption a challenge. Follow these 3 steps to ensure that your sales technology succeeds.
4 min read
Best Sales Tools to Supercharge Productivity
The right tools can make all the difference. Sellers will be most productive with a strategic tech stack. Find out how to get the best sales tools in 2019.
7 min read
What’s Getting in Your Way of Becoming a Top Performer? It Might Just Be Your Work Environment
New research reveals the connection between work environment and productivity. Take your results to new levels with these actionable tips from RAIN Group.
5 min read
Conversation Mastery Is Key to Fast and Successful Onboarding
Prepare sellers to lead compelling customer conversations with these sales onboarding tips from DSG on how to train reps to achieve "conversation mastery."
5 min read
The Secret to Scaling Sales Effectiveness
To increase quota attainment, sales leaders must improve the effectiveness of their core sellers. Find out how to scale these efforts with these insights.
4 min read
Scalable Quota Attainment Requires Sales Effectiveness
Sales effectiveness can only be obtained by scaling the success of all sales reps — not just the top performers. Learn how to boost core sellers' success.
3 min read
Types of Sales Tools That Boost Productivity
How do you guide your sales team to achieve better results? The answer lies in using the right tools and strategies to improve sales productivity. See how.
6 min read
RAIN Group Shares 3 Easy Ways to Develop Self-Accountability and Achieve More
Follow these three tips from sales training company RAIN Group to improve self-accountability, stay focused, and achieve greater success.
4 min read
Aligning Sales and Marketing for Shared Success
Achieving sales and marketing alignment is often easier said than done. Find out why it matters and how to successfully align sales and marketing.
5 min read
How Sales Teams Can Help with Content Marketing Campaigns
When marketers and sellers work together, great things happen. Take a look at the four ways a sales team can give your content marketing campaigns a boost.
5 min read
Sales Training in the Age of the Modern Seller
Legacy methods of sales training don’t give modern reps what they need to succeed. Elevate your sales training with these best practices from Hootsuite.
4 min read
3 Trends Transforming Sales and Marketing
With the TOPO Summit around the corner, we dove into three of today's – and tomorrow’s – hottest sales and marketing trends impacting the modern market.
6 min read
How to Align Your Sales Collateral with the Modern Buyer’s Journey
These sales collateral examples and best practices provide tips you need to engage buyers at the right time with the right content and close deals faster.
4 min read
6 Key Components of B2B Pipeline Generation
Maximise prospecting opportunities and deliver more qualified leads for your business with these 6 tried-and-true pipeline generation strategies.
5 min read
Life Sciences Orgs Need Sales & Marketing Alignment
Recent survey findings reveal a clear opportunity to improve sales and marketing alignment in life sciences. Learn how to resolve the misalignment today.
2 min read
How to Create Content That Fuels Revenue Growth
Creating content that provides value and generates leads to fuel revenue growth follows a methodical process with some key steps. Here’s how to get started.
3 min read