Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Connecting Your Sales Process to the Buyer’s Journey
Modern sales enablement platforms help reps connect their sales process to the buyer’s journey. These 5 steps show how to improve alignment between the two.
8 min read
SiriusDecisions Helps Navigate a Noisy Sales Asset Management Market
SiriusDecions published a report that compares leading sales asset management vendors and capabilities to look for when selecting a solution.
5 min read
Turn Your Content into a Reliable Revenue Driver
By implementing a measurable approach to content development, your organisation can leverage sales enablement to turn content into revenue time and again.
3 min read
Empower Your Field with Customizable Sales Content
Not all platforms are created equal. To maximise efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.
4 min read
Sales Enablement for Sales Content Management
Aberdeen Group did a full study that was developed to help understand how best-in-class organisations use sales enablement to improve sales effectiveness.
4 min read
Five Selling Trends in 2016 That Can Be Improved with Sales Enablement
In this blog, we highlight some important areas where you can use sales enablement to help your sales organisation succeed.
4 min read
Five Key Sales Enablement Takeaways from 2015
Planning your sales enablement initiatives? Check out the top learnings some of our clients have reported as they rolled out sales enablement in 2015.
5 min read
The Challenger Model and Sales Enablement – Better Together
Find out why putting the client’s needs first with the Challenger Selling Model works and how you can support it with proper sales enablement practice.
2 min read
Sales Enablement Top 3 Myths
Cut through the hype and discover the top 3 myths of sales enablement we encounter in our discussions with customers.
6 min read
Does Your Organisation Consider Soft Costs When Measuring Content ROI?
Discover what is often overlooked when determining the true cost of marketing materials and learn how to measure the real ROI of marketing content.
2 min read
Wrapping Up at HubSpot’s Inbound 2015
When it comes to marketing trade events, there are events, and then, there is Inbound. By far my favorite event of the year, Inbound is like no other.
2 min read
Going to Inbound? Join Us to Learn How to Become a Content Marketing Hero
Come by at Hubspot's Inbound event, learn about the power of the right sales enablement platform, and try your luck at winning a fun night on the town.
3 min read
A Better Way to Prepare for Your Next Sales Call
Take your next sales call from good to great with these tips on how to gather information and research your prospect before you pick up the phone.
3 min read
Why Is Every Sales Pitch Deck Different at Your Company?
Without understanding what makes content effective, sales and marketing misalignment happens. Find out how to organise and track content for sales success.
2 min read
How to Measure Content ROI
Learn why connecting the dots between what marketing produces, sales uses, and the customer consumes is a key part of measuring and tracking performance.
2 min read
Does Your Content Work for Your Sales Team?
Do you know how effective your sales content is during the sales process? Find out how to measure sales content performance to make content work for reps.
3 min read
Life After an MQL: Now Your Content Really Matters
Content for sales engagement differs from content for demand generation. Find out how sales enablement helps you create content that resonates with buyers.
2 min read
Add Content Engagement to Your Sales Training Plan
Read more about how content engagement makes your sales training smarter by closing the content loop across marketing, sales, and customers.
2 min read
Does Your Sales Enablement Content Balance Control and Flexibility?
Sales portals often fail because they lack continuous learning and feedback between marketing and sales. Take yours to next level with sales enablement.
3 min read
Accelerate Your Sales Process with Intelligent Content
Content is the lifeblood of the modern customer lifecycle. But how do you identify content that is closing deals — or underperforming?
2 min read
Is Your Marketing Content Falling into a Black Hole?
See why you need a sales enablement solution to help your marketing and sales teams share, identify, and discover content that helps win deals.
3 min read
Playbooks for the Buyer Revolution
Changes in the modern buying process has led to the creation and proliferation of a new type of sales playbook. Learn what modern sales playbooks look like.
2 min read
5 Reasons Your Sales Portal Is Failing
Almost everyone struggles to find the content they need to succeed at work. Why do sales portals fail to deliver, even really expensive ones?
5 min read
Making Search Work
See how Highspot connects everyone in your company with what they need by putting your knowledge to work to serve up the right content at the right time.
4 min read