Haley Katsman
Vice President, Global Strategic Accounts, Highspot
As a seasoned Go-To-Market leader, Haley Katsman brings a wealth of experience in building and scaling high-performance teams across Sales, Strategy, Operations, Enablement, and Analytics. She serves as Vice President of Global Strategic Accounts at Highspot and leads the teams driving strategy, revenue growth, and customer experience. Having served as VP of Revenue Strategy, Operations and Enablement at Highspot for 10+ years, Haley specialises in guiding companies through systematic change management, resulting in increased productivity and profitability. Her expertise lies in GTM architecture, driving key GTM initiatives, and advising customers on how to drive behavior change within their customer-facing teams and with buyers, resulting in increased productivity and revenue growth.
Posts by Haley Katsman
27 articles by this author
Pipeline velocity: How to advance opportunities with AI
Successful sales reps use AI today to move leads through the funnel and convert high-value opportunities into new customers quickly.
14 min read
If AI disappeared tomorrow, would your sellers execute differently?
If AI vanished tomorrow, would your reps still win deals? Most teams say yes, but results tell a different story. Here’s why execution defines real AI impact.
4 min read
5 ways AI is changing how GTM teams operate
Discover ways to move beyond task-based use and combine AI automation with human insight to drive performance and win more deals.
5 min read
The human edge: Why AI won’t replace sellers but will make them unstoppable
Discover how human relationships and AI automation work together to boost sales productivity and help reps win more deals.
5 min read
Speeding up B2B sellers’ lead response time with AI
With real-time deal insights and AI agents, sales reps can get timely nudges to engage certain accounts and accelerate lead response.
14 min read
The top 5 habits to be successful in sales in 2026
Learn the five key habits that help sellers excel in an AI-powered market, sharpen skills faster, and close more deals in 2026.
6 min read
Agentic workflows: Revolutionising AI-powered sales
Arguably no go-to-market team benefits more from agentic workflows than sales, as the AI tech enhances and accelerates prospecting.
13 min read
How to determine your GTM team’s AI readiness level
Taking an AI readiness assessment is essential to learning if your go-to-market teams are ready to leverage artificial intelligence.
11 min read
Client engagement strategies: How to win more deals
To build a successful client engagement strategy, go-to-market teams must personalise the entire sales cycle for target customers in their pipeline.
11 min read
Playing to each audience: How medical device leaders can use AI to set up reps for success
Learn how medical device leaders use AI to deliver role-specific onboarding that keeps reps compliant, confident, and ready for every buyer conversation.
4 min read
10 practical strategies to improve sales performance
Looking to improve sales performance? Learn how today's GTM leaders elevate their sales team's performance and help reps better close deals.
16 min read
10 must-have sales dashboards to boost performance
Sales dashboards help GTM leaders make smarter, faster, data-driven decisions. Discover 10 dashboards that can drive stronger performance.
15 min read
How to build a sales plan: Process, examples, and insights
The most effective sales plan empowers your sellers to better engage potential customers, close deals faster, and contribute to revenue growth.
12 min read
Sales intelligence: GTM insights that drive growth
The best sales intelligence tools help go-to-market teams unearth insights that enhance their sales, marketing, and enablement efforts.
12 min read
How task automation streamlines go-to-market strategies
Learn how task automation software can enhance your sales, marketing, and enablement teams' efforts tied to your go-to-market strategies.
11 min read
2026 go-to-market strategy examples and insights
Learn how to create a go-to-market strategy and discover how sales enablement can ensure a successful product launch every time.
20 min read
Territory or vertical: What’s the best sales team structure for your business?
Discover the key differences between territory- and vertical-based sales structures and how to organise your team for scalable growth.
7 min read
How AI unlocks a competitive advantage in increasing GTM performance
AI bridges the need for increased performance and productivity. Learn how it creates a competitive advantage for your sales and revenue teams.
4 min read
Sales soft skills training: A go-to-market playbook
Blending hands-on instruction from enablement and managers with AI training and coaching helps B2B sales reps learn soft skills faster.
19 min read
SPIN selling, explained: What it is and why it works
The SPIN selling method is popular with B2B sales teams for good reason. Learn how the approach can boost your reps' sales performance.
15 min read
How to set your B2B go-to-market team up for success
Revenue leaders at B2B companies must own go-to-market team performance optimization to ensure all GTM functions drive growth together.
12 min read
The art of sales negotiation: How to close more deals
Equip your reps with sales negotiation skills to lead with value, protect margin, and turn objections into opportunities using proven strategies.
12 min read
The GTM product launch strategy checklist for 2026
Planning, executing, and optimising your B2B product launch strategy with an AI sales enablement platform ensures full GTM alignment.
14 min read
How to develop a strong sales communication strategy
An effective sales communication strategy starts with securing AI-powered go-to-market solutions that help reps sell smarter to buyers.
12 min read
Sales leadership: 10 traits of high-quality B2B leaders
The most successful sales leaders provide hands-on seller guidance and embed AI into everyday selling workflows to empower their reps.
11 min read
The 10 best sales techniques for B2B sellers in 2026
Learning the highly effective sales techniques enables reps to improve how they engage buyers and advance them through the sales cycle.
15 min read
What Business Enablement Is — and Why You Need It
In this guide, we’ll show how to create effective business enablement programs that streamline tech ops to deliver real impact.
9 min read
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