Often at the core of any successful enablement function is the ability to help sellers spend more time with their customers and less time on non-revenue generating activity. Especially during economic uncertainty, getting the content, training, and resources sellers need at just the right time can make or break deals. Driving sales productivity is an area that DocuSign, a cloud-based electronic signature technology company, has been laser-focused on to help their sellers succeed.
With a large field team and growing account base, DocuSign needed a single source of truth for sellers to not only access the right content at the right time but also track their activity and buyer engagement. Beyond content management, DocuSign began reevaluating its current tech stack to seek ways to consolidate and ensure that its sellers were maximising the value of the tools at their disposal. This led DocuSign to realise the value of having sellers work within a unified platform in order to streamline the sales process, save sellers the time and complexity of navigating disparate systems, and accelerate productivity with clear insights into what works.