Dialpad Improves Rep Performance And Boosts Revenue With Highspot

By combining content and training in a single, integrated platform, Dialpad was able to drive training adoption and impact with Highspot.

Key Results
  • 77% of go to market teams adopted Highspot at launch
  • 30% faster at creating and delivering content and training to sellers
  • 20% reduced average time to the first meeting for new Sales Development Representatives
Company Size

500

Industry

Technology

Challenges

COMPLEX AND SILOED LEARNING MANAGEMENT SYSTEM FAILED TO SUPPORT A SCALING ORGANISATION

The knowledge and information sellers need to successfully engage customers, impress buyers, and close deals constantly changes, and changes fast, especially in the technology industry. As Dialpad continued to expand globally, it discovered that its learning management system (LMS), despite its in-depth capabilities, failed to provide the agility and flexibility needed to quickly build and deliver training content to support its sellers, leaving training, siloed from content and plays, rarely used. Difficulty building courses, provisioning users, uploading content, and ensuring it remained up-to-date meant sales enablement managers spent hours administering the system. In addition, sellers didn’t have the right content for the right buyer at the right time. 

Without integrated analytics, Dialpad was unable to see the combined impact of content, guidance, and training on seller performance and revenue metrics.

SALES STRUGGLED TO UNDERSTAND THE IMPACT OF TRAINING ON PERFORMANCE

Housing training in a separate LMS disrupted sellers’ workflows and discouraged them from engaging with training materials. Training didn’t drive the right behavioural change in how sellers were selling, causing sellers to feel like training was a compliance requirement, not a resource to help them perform better. Limited buy-in from salespeople on the value of training meant Dialpad struggled to fully engage sellers and measure training impact. Sellers were not adequately prepared to have meaningful conversations with customers, negatively impacting their performance.

(Our former LMS) wasn’t scalable for a small enablement team to spin up and run without hiring a full-time employee just to run that learning management system.

Alex Whisenhunt, Revenue Enablement Manager, Dialpad
Solution

ALL-IN-ONE REVENUE ENABLEMENT SOLUTION

Setting out to make training an integral part of the seller experience, Dialpad leveraged Highspot’s newly released Training and Coaching module, allowing the company to keep its sellers in Highspot, the tool they already use every day. With Highspot’s premade templates and easy-to-use drag-and-drop SmartPage course builder, Dialpad’s teams quickly built lessons at a moment’s notice, enabling them to adapt and scale effectively. By combining content and training in a single, integrated platform, Dialpad was able to drive training adoption and impact by pulling in the right content, having confidence that it was accurate and up-to-date. By surfacing content, guidance, and training in an all-in-one enablement solution,
Dialpad delivered relevant and timely information to sellers. As a result, sellers understood the value of the training, increasing adoption, seller performance, and ultimately driving revenue.

COMBINING TRAINING AND CONTENT TO DELIVER AN INTUITIVE SELLER EXPERIENCE

With Highspot Training, seller engagement increased because sellers can easily find and access training materials at any time without having to log into a separate LMS. This all-in-one experience reinforces key learnings that are most relevant to a salesperson’s selling scenario. By surfacing content alongside training, Highspot creates an intuitive seller experience that encourages self-guided learning and equips sellers with the relevant content, guidance, and coaching they need to have meaningful customer conversations, boosting their performance.

Not only is this a lean, fast, easy-to-use system, but on top of that it lives where my sellers live.

Alex Whisenhunt, Revenue Enablement Manager, Dialpad
Results

CREATED A SINGLE SOURCE OF TRUTH FOR CONTENT AND TRAINING TO MEASURE IMPACT

With a single source of truth to quickly manage and publish all content and training materials at scale, Dialpad’s sales enablement team built and delivered courses to sellers in an effective and timely manner, saving time and driving consistent performance among new and tenured sellers. The ability to measure the impact of training on-ramp time, quota attainment, influenced revenue, and other key metrics proved the value of Highspot and empowered the sales team to achieve and continue to exceed revenue goals.

EASY ACCESS TO CONTENT ACCELERATES PARTNER SALES

By putting training into a system sellers already know and love, Dialpad made it easy for sellers to engage in self-guided learning, earning their buy-in.

Now, sellers want to learn and be engaged with training because they see its measurable impact on their performance and outcomes. This has shifted the culture at Dialpad to one that values training and ongoing learning as critical to career and organisational success and proving the value of enablement tools.

Rather than have our sellers work in a separate learning management system, we use Highspot to create a training ecosystem where sellers already live, which has had a much bigger impact on their learning and performance.
Alex Whisenhunt, Revenue Enablement Manager, Dialpad
Alex Whisenhunt

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