Shifting buyer needs and economic uncertainty demand more from today’s sales leaders. You must lead with empathy, develop new strategies that balance retention and acquisition, and solidify your competitive advantage. The global pandemic revealed that many sales organisations are not equipped to adapt to the changing buyer landscape.
Watch the on-demand panel webinar, moderated by Forrester’s Mike Pregler and featuring the CEO of ValueSelling Associates and Highspot’s VP of Sales, to learn:
- Five big trends that will impact your 2021 strategic priorities
- How to adjust your selling motions across face-to-face, inside sales, and partner channels to better personalise the buyer’s experiences
- How to adopt a data-driven, technology-enabled sales model that will allow you to adapt amidst so much uncertainty