According to the Forrester | SiriusDecisions Research Brief Chief Sales Officers: Planning Assumptions 2021, and due to shifting buyer needs and continued economic uncertainty, sales leaders should focus on the following actions in 2021:
- Gaining a competitive advantage with data and technology
- Rebalancing sales structure and talent
- Modernising prospecting and lead generation
- Scaling e-commerce
- Building a next-generation partner ecosystem
Download the Forrester | SiriusDecisions research brief and set your sales teams up for success in 2021!