Chief Sales Officers: Planning Assumptions 2021

According to the Forrester | SiriusDecisions Research Brief Chief Sales Officers: Planning Assumptions 2021, and due to shifting buyer needs and continued economic uncertainty, sales leaders should focus on the following actions in 2021:

  1. Gaining a competitive advantage with data and technology
  2. Rebalancing sales structure and talent
  3. Modernising prospecting and lead generation
  4. Scaling e-commerce
  5. Building a next-generation partner ecosystem

Download the Forrester | SiriusDecisions research brief and set your sales teams up for success in 2021!

chief sales officers: planning assumptions 2021

Related Resources

The Ultimate Guide to Sales Training: 3 Steps to Boost Sales Performance
Sales Training
The Ultimate Guide to Sales Training: 3 Steps to Boost Sales Performance
Craft sales training programmes using a proven three-step framework, including real-time learning experiences, interactive sessions, and training assessments.
Webinar: Using AI to Drive Predictable Revenue Growth
Sales Plays
Webinar: Using AI to Drive Predictable Revenue Growth
View this on-demand webinar to learn about the future of revenue organizations using AI. Explore essential topics transforming the mission of revenue leaders.
Guide to Driving Pipeline: Enablement Strategies for Marketing Leaders
Enablement Strategy
Guide to Driving Pipeline: Enablement Strategies for Marketing Leaders
Learn why marketing must be a predictable pipeline creation machine for businesses to grow efficiently.