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Chief Sales Officers: Planning Assumptions 2021

According to the Forrester | SiriusDecisions Research Brief Chief Sales Officers: Planning Assumptions 2021, and due to shifting buyer needs and continued economic uncertainty, sales leaders should focus on the following actions in 2021:

Gaining a competitive advantage with data and technology
Rebalancing sales structure and talent
Modernising prospecting and lead generation
Scaling e-commerce
Building a next-generation partner ecosystem

Download the Forrester | SiriusDecisions research brief and set your sales teams up for success in 2021!

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