Though we have just entered 2020, defining trends have already begun to emerge. Chief among them is “revenue team” enablement.
For companies who have already invested, the impact of revenue enablement is clear: it drives strategic growth; elevates customer conversations across sales, account management, and marketing; and empowers go-to-market teams to outperform in highly competitive markets. More tangibly, revenue enablement delivers a more than 7 times return on investment and 50% greater productivity for sales reps.
But skyrocketing category growth brings its own challenges. Demand for enablement expertise has now outstripped the supply the market can support.
In anticipation of this shift, Highspot began building partnerships with industry leaders in sales technology, training, sales process and methodology, and sales transformation more than a year ago. Today, we’re proud to work with more than 20 Highspot Sales Acceleration Partners including Challenger, the Miller Heiman Group, and Sandler among many others.
These partners have brought their expertise to the Highspot platform by making their solutions available to customers via our SmartPage™ Marketplace. And with more than 100 technology integrations, these critical assets are readily available where salespeople live and work – within Microsoft Dynamics 365, Salesforce, Slack, and other sales systems of engagement.
For our customers and users, seamless access to leading sales methodologies has been transformative. But more is needed.
Today, I’m pleased to announce that Highspot is significantly increasing our focus on, and investment in, building a revenue enablement ecosystem. Our goal is simple – meet the unprecedented global demand for enablement solutions and expertise.
As part of this investment, our new partner and alliances team will strengthen our existing partnerships, forge new ones, and scale our ecosystem to serve the needs of customers around the world. This team will:
- Create new opportunities for solution partners to build strategic service offerings leveraging the Highspot platform.
- Expand our technology partner footprint, further extending the value of Highspot as part of a comprehensive enablement solution.
- Give Highspot customers unique access to a cadre of experts, solutions, and technology integrations, so they can maximize their sales enablement investments.
Together, we have a massive opportunity to deliver premier revenue enablement solutions and technology to businesses everywhere. As we embark on this exciting new chapter, I look forward to partnering with you to meet the demand for enablement adoption, growth, and success in 2020 and beyond.
Ready to learn more? Contact us for additional information on Highspot’s Partner and Alliances program.