Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Guided Selling Best Practices to Close More Sales
With these best practices, you'll better understand what makes up effective guided selling that helps sales reps move buyers toward purchase decisions.
5 min read
4 Steps to Sales Pitches That Engage Your Buyers
A marketer shares 4 tips (and a sales pitch template!) to help you build pitches that your sales team will use. Are you following these best practices?
4 min read
The Relationship Between Winning Sellers and Content
With these strategies, you'll learn how to effectively use core sales content to empower your sales reps with content management via sales enablement.
5 min read
3 Reasons Why Sales Enablement Matters to Marketers
Sales enablement answers the questions that marketers have about content performance. See what life looks like for marketers empowered by sales enablement.
4 min read
4 Best Practices That Will Turn Your Sales Playbook into Sales Action
DSG and Highspot recently surveyed 74 organisations to discover the best practices for sales playbooks. Read about four key findings from the research.
5 min read
7 Essential Elements of a Winning Sales Playbook Template
Use this sales playbook template to create a modern playbook that will keep reps focused and on-message across different selling scenarios.
6 min read
Breakthrough Marketers Know Best: Why Highspot Took Home Two Awards
Learn why Highspot won two MarTech Breakthrough Awards for Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution.
5 min read
Account-Based Marketing in the Age of Authenticity
Find out why authenticity matters in account-based marketing and how to implement ABM strategies in this recap of #FlipMyFunnel.
6 min read
REEL Sales Enablement with Phill Sundal at DiscoverOrg
Phill Sundal of DiscoverOrg outlines the successes and failures he encountered as he worked to bring sales and marketing into alignment at his company.
8 min read
Opportunities for AI in Your Sales Tech Stack
Sales AI can give your team the productivity boost it needs to succeed. Follow these 6 tips to begin using AI to streamline your sales processes.
6 min read
The Secrets to Creating Winning Sellers
What are the traits that make up winning sellers? Let's take a look at their anatomy and the steps that leaders can take to nurture more successful reps.
4 min read
REEL Sales Enablement with Erin Osman at Dun & Bradstreet
Erin Osman recounts how she streamlined Dun & Bradstreet's sales enablement strategy and shares advice on how to implement a holistic sales enablement plan.
6 min read
Why Forced Learning is Ineffective for Sales
Choosing the wrong sales training methods can hinder sellers' success. Learn about the top training tactics to avoid – and discover six tips to try instead.
8 min read
6 Tips to Tune-Up Your Sales Team’s Productivity
Sales productivity = profit. Follow these six steps to identify areas of improvement and opportunities to achieve greater productivity on your sales team.
7 min read
REEL Sales Enablement Interview with Joe Andrews at InsideView
A VP of Marketing reveals his top sales enablement advice and shares what he learned from directing sales enablement efforts at InsideView.
7 min read
The Framework for a Solid Sales Playbook
The sales playbook has evolved. Prepare your sales team to provide personalised responses to prospective buyers at a moment's notice with these five steps.
3 min read
Looking to the Future: What’s Next for Medical Device Sellers and Marketers?
Read 4 takeaways on how to innovate to meet shifting demands and succeed in medical device sales from Enrico Vietri, Director of Digital Strategy at Aetna.
4 min read
Winning Over the Modern Buyer
Create a sales strategy to modernise your sales and marketing teams' workflows with this step-by-step guide on how to engage the modern buyer.
3 min read
Sales Enablement: Just What the Doctor Ordered for Medical Device Reps
As the industry's most trusted sales enablement platform, Highspot has insight into medical device sales reps' challenges.
4 min read
Customer Success Is a Sales Priority
Follow these customer success best practices and learn how to overcome common challenges in creating exemplary customer experiences in this article.
7 min read
True Sales Readiness Brings Together Learning and Content
Sales readiness software provider MindTickle shares four steps to empowering sales reps with the sales training, content, & knowledge they need to win deals.
3 min read
9 Things All Viral Content Has In Common
Learn how to make viral content succeed in your content marketing strategy by adopting these tactics and attributes that has made the leap to fame.
5 min read
Social Selling Made Simple with Highspot
See how the Highspot for Chrome Plugin simplifies sales via social media and reveals the value of social selling across LinkedIn, Twitter, and Facebook.
3 min read
Advice for Women Getting Started in Sales
These tips will help you whether you’re applying for your dream job, planning an important meeting with executives, or prepping for a must-win sales meeting.
6 min read