Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
How to Drive Adoption of Sales Technology
Sales reps are inundated with more tools than ever, making adoption a challenge. Follow these 3 steps to ensure that your sales technology succeeds.
4 min read
Best Sales Tools to Supercharge Productivity in 2019
The right tools can make all the difference. Sellers will be most productive with a strategic tech stack. Find out how to get the best sales tools in 2019.
7 min read
What’s Getting in Your Way of Becoming a Top Performer? It Might Just Be Your Work Environment
New research reveals the connection between work environment and productivity. Take your results to new levels with these actionable tips from RAIN Group.
5 min read
Conversation Mastery Is Key to Fast and Successful Onboarding
Prepare sellers to lead compelling customer conversations with these sales onboarding tips from DSG on how to train reps to achieve "conversation mastery."
5 min read
The Secret to Scaling Sales Effectiveness
To increase quota attainment, sales leaders must improve the effectiveness of their core sellers. Find out how to scale these efforts with these insights.
4 min read
Scalable Quota Attainment Requires Sales Effectiveness
Sales effectiveness can only be obtained by scaling the success of all sales reps — not just the top performers. Learn how to boost core sellers' success.
3 min read
Types of Sales Tools That Boost Productivity
How do you guide your sales team to achieve better results? The answer lies in using the right tools and strategies to improve sales productivity. See how.
6 min read
RAIN Group Shares 3 Easy Ways to Develop Self-Accountability and Achieve More
Follow these three tips from sales training company RAIN Group to improve self-accountability, stay focused, and achieve greater success.
4 min read
Aligning Sales and Marketing for Shared Success
Achieving sales and marketing alignment is often easier said than done. Find out why it matters and how to successfully align sales and marketing.
5 min read
How Sales Teams Can Help with Content Marketing Campaigns
When marketers and sellers work together, great things happen. Take a look at the four ways a sales team can give your content marketing campaigns a boost.
5 min read
Sales Training in the Age of the Modern Seller
Legacy methods of sales training don’t give modern reps what they need to succeed. Elevate your sales training with these best practices from Hootsuite.
4 min read
3 Trends Transforming Sales and Marketing
With the TOPO Summit around the corner, we dove into three of today's – and tomorrow’s – hottest sales and marketing trends impacting the modern market.
6 min read
How to Align Your Sales Collateral with the Modern Buyer’s Journey
These sales collateral examples and best practices provide tips you need to engage buyers at the right time with the right content and close deals faster.
4 min read
6 Key Components of B2B Pipeline Generation
Maximise prospecting opportunities and deliver more qualified leads for your business with these 6 tried-and-true pipeline generation strategies.
5 min read
Life Sciences Orgs Need Sales & Marketing Alignment
Recent survey findings reveal a clear opportunity to improve sales and marketing alignment in life sciences. Learn how to resolve the misalignment today.
2 min read
How to Create Content That Fuels Revenue Growth
Creating content that provides value and generates leads to fuel revenue growth follows a methodical process with some key steps. Here’s how to get started.
3 min read
4 Ways to Win a Buyer’s Heart
A strong sales engagement strategy is the key to winning a buyer's heart. Use this guide to build a strategy that resonates with buyers and sellers alike.
4 min read
The Top 5 Strategies to Drive Sales Productivity
With these 5 steps, you'll have the building blocks you need to support sellers and continually discover new opportunities to optimise sales productivity.
7 min read
These 3 Companies Are Maximising Their Sales Content – Here’s How
Get the most out of your sales content – learn how leading organisations solve challenges and achieve next-level results with sales enablement.
4 min read
New Year and New Opportunities to Provide Better Sales Onboarding
How can you make the most of every chance to improve the sales productivity of your reps? Here are five important opportunities to keep top-of-mind.
4 min read
How to Define and Measure Sales Effectiveness
It can be difficult to assess your sales team's efforts. Follow this guide to define, measure and improve sales effectiveness to help sales reps to succeed.
5 min read
SKO: Planning and Prep for Success
Jumpstart the year with a successful sales kickoff that promotes alignment on the buyer's journey across sales and marketing. Here's how to SKO like a pro!
3 min read
How to Create Marketing Content That Sales Will Love
How can you ensure that your sales team will use your marketing content? Discover 5 tips to create content that your sales team will not only use, but love.
5 min read
Personas for Marketing and Sales Alignment
Buyer personas are essential for sales processes and communication. Learn to create effective personas that align sales and marketing teams with content.
4 min read