Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
3 Types of Product Marketing Collateral That Boost Sales Win Rate
Get guidance from Crayon on the 3 types of marketing collateral that product marketers can create to help salespeople improve their odds of winning deals.
3 min read
Tomorrow’s Success Requires Virtual Enablement
Marketing and enablement professionals are wondering how to remotely support quota-carrying teams. Focus on these 3 areas to drive real impact.
4 min read
The Surprising Psychology of Customer Expansion
To sell more effectively to both prospects and customers, sellers and marketers need to tailor their message to match that psychology. Find out how.
4 min read
How a Modern Sales Enablement Toolset Drives Business Impact
In their new report, Forrester explores how modern sales enablement improves customer experience and drives business impact. Find out what they discovered.
4 min read
How to Win in the Era of Digitised Selling
Get the action-ready insights you need to jumpstart your transformation with this new guide to winning with digital selling from Forrester.
4 min read
The Sales Stack for Closers
Cut through the noise and meet the tools that make up the ideal sales technology stack. Gain a starting point in the journey of building your own stack.
2 min read
What It Takes to Win the Battle for Financial Talent
There are fast, lasting actions that financial institutions can take to change the face of their workforce. See how Highspot can modernise your technology.
5 min read
What Business Enablement Is — and Why You Need It
In this guide, we’ll show how to create effective business enablement programs that streamline tech ops to deliver real impact.
7 min read
Align or Be Left Behind: Why Sales and Marketing Alignment Is Essential
Learn what you stand to gain from aligning your sellers and marketers and how you can overcome common obstacles in the journey to achieve better alignment.
5 min read
3 Simple Things Marketers Can Do to Support Sales
Having the right tools is just the beginning — here are three foundational best practices to support your sales team and drive business growth together.
4 min read
How Modern Marketing and Sales Teams Can Achieve Shared Success
Find out how sales and marketing teams are "better together" with these nuggets of wisdom from Highspot CMO Jon Perera and Highspot VP of Sales Matt Weil.
4 min read
How to Make Every Seller a Top Seller
Boost your sales team's effectiveness with these tips to capturing and implementing the secrets of top sellers from JP Mantey at Icertis.
4 min read
Top Sales Predictions for 2020
Customers are rewriting the rules of business. Get on top of your game by staying informed on the top three sales trends that are already shaping 2020.
4 min read
8 Ways to Make Every Sales Conversation Count in 2020
How do you make the shift from generic pitches to personalised conversations? Put the following 8 steps into practice to stop selling and start advising.
5 min read
Kickstart the New Year with a Successful SKO
Exceed your team’s expectations, ignite inspiration, and set your company up for success by following these steps to a successful SKO.
3 min read
3 Reasons Storytelling Is Vital for Great Sales Numbers
Storytelling can greatly elevate the selling experience. Read on for three reasons why storytelling is essential for success in the modern-day sales cycle.
4 min read
Mind the Customer Experience Gap
Find out how sales enablement helps teams have great customer conversations that result in the kind of experience that fosters loyal, trusted partnerships.
5 min read
How to Map, Audit and Optimise Content Along the Buyer’s Journey
Don't leave valuable insights on the table. Create a strategy to optimise your sales content by mapping to the buyer's journey with these actionable tips.
4 min read
How Great Marketers Use New Technology to Drive Sales Success
Learn how real-world marketers use Highspot SmartPage technology to enable their customer-facing teams, prove ROI, and ultimately drive strategic growth.
5 min read
How to Get Through to Busy Buyers
Review recent survey data from the RAIN Group Center for Sales Research and get actionable buyer engagement tips for email, phone, and direct mail.
3 min read
Can AI Help You Overcome “No Decision”?
Discover how AI can help sellers shift buyers from complacency to action and break free of the sales purgatory of "No Decision" that stalls sales.
5 min read
Fall 2019: Top 7 Sales & Marketing Events
Review this events guide for fall 2019 of the top 7 sales and marketing conferences and events that will map to your goals and leave you feeling inspired.
4 min read
The Simple Trick That Will Make You a Better Listener
Have you ever struggled to talk less and listen more on sale calls? Read on for a simple yet effective technique for unlocking more insights in pitches.
4 min read
Make Your Sales Training a Big Success
Salespeople can’t sell effectively unless they learn effectively. Learn how to set them up for success with modern sales training and technology.
4 min read