There’s an art and a science to driving sales performance. The best sales enablement pros know the difference and how to employ both to their advantage. By using best practices, they’re able to make a bigger impact on sales and marketing than ever before.
The third and final volume of our Best Practices guides is now available. Like others in the series, Volume 3 showcases leading techniques and real-world experiences, all while looking ahead to what’s next. Optimisation, solution health, and strategic leadership are focal points, with special emphasis on sales enablement as a key to high conversion rates.
To quickly recap: Volume 1, Faster Sales Start Here, centres on how to get started with sales enablement. In Volume 1, we reviewed important roles, responsibilities, technology decisions, and the path to a successful launch. Volume 2, Put Your Sales Content to Work, is dedicated to deployment and ongoing operations, including content mapping, validation, training, evangelism, and maintaining high performance. Both Volumes feature important recommendations and serve as a preface to Volume 3.
Modern sales enablement is transforming sales models and expectations. The great news is that the technology supporting these activities can be readily implemented. Better still, sales enablement best practices can result in sustainable competitive advantage. We hope you’ve gathered a similar perspective through our Guides.
Learn more about how to transform your business using the power of sales enablement. Complete the form on this page and download your copy of Best Practices in Sales Enablement Volume 3 today.
