Best Practices in Sales Enablement Volume 2: Put Your Sales Content to Work

Few positions are as competitively intense as that of a sales rep.  Day-to-day, minute-to-minute, they rely upon the most current intelligence and content. By leveraging the benefits of modern sales enablement technology, sales reps can work smarter and close deals more effectively than ever before.

The Highspot Best Practices series delivers proven recommendations for companies striving to get more out of their sales enablement processes and technology. Each guide acknowledges the broad assortment of priorities, assets, and customer insights that sales enablement pros need to manage every day. From helping reps identify the best-performing content for each stage of a buying cycle to analysing content performance, sales enablement lends order to what can be a chaotic process. The result: faster conversions and higher revenues. 

In Best Practices Volume 1: Faster Sales Start Here, we illustrated how to get started with sales enablement. We reviewed key roles, responsibilities, and steps to ensuring outcomes meet their intended purpose. In Volume 2, Put Your Sales Content to Work, we dive into deployment and how to drive a successful rollout. It’s during this phase when companies often make key decisions that determine the ultimate success of their solution.   

Companies of all types are investing in sales enablement and dramatically improving sales performance. As highlighted in Volume 2, the biggest gains are typically recognised by teams who commit the most time to content mapping, deployment, training, and evangelisation. They’re categories where upfront attention to detail often has a massive effect on long-term success. 

Learn more about how to put your sales content to work. Complete the form on this page and download your copy of Best Practices in Sales Enablement Volume 2 today.