Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
4 Ways to Win a Buyer’s Heart
A strong sales engagement strategy is the key to winning a buyer's heart. Use this guide to build a strategy that resonates with buyers and sellers alike.
4 min read
The Top 5 Strategies to Drive Sales Productivity
With these 5 steps, you'll have the building blocks you need to support sellers and continually discover new opportunities to optimise sales productivity.
7 min read
These 3 Companies Are Maximising Their Sales Content – Here’s How
Get the most out of your sales content – learn how leading organisations solve challenges and achieve next-level results with sales enablement.
4 min read
New Year and New Opportunities to Provide Better Sales Onboarding
How can you make the most of every chance to improve the sales productivity of your reps? Here are five important opportunities to keep top-of-mind.
4 min read
How to Define and Measure Sales Effectiveness
It can be difficult to assess your sales team's efforts. Follow this guide to define, measure and improve sales effectiveness to help sales reps to succeed.
5 min read
SKO: Planning and Prep for Success
Jumpstart the year with a successful sales kickoff that promotes alignment on the buyer's journey across sales and marketing. Here's how to SKO like a pro!
3 min read
How to Create Marketing Content That Sales Will Love
How can you ensure that your sales team will use your marketing content? Discover 5 tips to create content that your sales team will not only use, but love.
5 min read
Personas for Marketing and Sales Alignment
Buyer personas are essential for sales processes and communication. Learn to create effective personas that align sales and marketing teams with content.
4 min read
Guided Selling Best Practices to Close More Sales
With these best practices, you'll better understand what makes up effective guided selling that helps sales reps move buyers toward purchase decisions.
5 min read
4 Steps to Sales Pitches That Engage Your Buyers
A marketer shares 4 tips (and a sales pitch template!) to help you build pitches that your sales team will use. Are you following these best practices?
4 min read
The Relationship Between Winning Sellers and Content
With these strategies, you'll learn how to effectively use core sales content to empower your sales reps with content management via sales enablement.
5 min read
3 Reasons Why Sales Enablement Matters to Marketers
Sales enablement answers the questions that marketers have about content performance. See what life looks like for marketers empowered by sales enablement.
4 min read
4 Best Practices That Will Turn Your Sales Playbook into Sales Action
DSG and Highspot recently surveyed 74 organisations to discover the best practices for sales playbooks. Read about four key findings from the research.
5 min read
Breakthrough Marketers Know Best: Why Highspot Took Home Two Awards
Learn why Highspot won two MarTech Breakthrough Awards for Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution.
5 min read
Account-Based Marketing in the Age of Authenticity
Find out why authenticity matters in account-based marketing and how to implement ABM strategies in this recap of #FlipMyFunnel.
6 min read
REEL Sales Enablement with Phill Sundal at DiscoverOrg
Phill Sundal of DiscoverOrg outlines the successes and failures he encountered as he worked to bring sales and marketing into alignment at his company.
8 min read
Opportunities for AI in Your Sales Tech Stack
Sales AI can give your team the productivity boost it needs to succeed. Follow these 6 tips to begin using AI to streamline your sales processes.
6 min read
The Secrets to Creating Winning Sellers
What are the traits that make up winning sellers? Let's take a look at their anatomy and the steps that leaders can take to nurture more successful reps.
4 min read
REEL Sales Enablement with Erin Osman at Dun & Bradstreet
Erin Osman recounts how she streamlined Dun & Bradstreet's sales enablement strategy and shares advice on how to implement a holistic sales enablement plan.
6 min read
Why Forced Learning is Ineffective for Sales
Choosing the wrong sales training methods can hinder sellers' success. Learn about the top training tactics to avoid – and discover six tips to try instead.
8 min read
6 Tips to Tune-Up Your Sales Team’s Productivity
Sales productivity = profit. Follow these six steps to identify areas of improvement and opportunities to achieve greater productivity on your sales team.
7 min read
REEL Sales Enablement Interview with Joe Andrews at InsideView
A VP of Marketing reveals his top sales enablement advice and shares what he learned from directing sales enablement efforts at InsideView.
7 min read
The Framework for a Solid Sales Playbook
The sales playbook has evolved. Prepare your sales team to provide personalised responses to prospective buyers at a moment's notice with these five steps.
3 min read
Looking to the Future: What’s Next for Medical Device Sellers and Marketers?
Read 4 takeaways on how to innovate to meet shifting demands and succeed in medical device sales from Enrico Vietri, Director of Digital Strategy at Aetna.
4 min read