Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Measuring What Matters Most in Sales
Are you measuring the right things to determine if a healthy revenue pipeline is on the horizon? Get the latest research.
3 min read
Your Ultimate Guide to Sales Leadership in 2022
Dig into the nuances of sales leadership and how to exercise the unique set of skills and competencies needed to become a great sales leader.
16 min read
5 Simple But Highly Effective Lead Nurturing Tactics
Find out how these 5 top tips for successful lead nurturing can increase your conversions and mitigate lead wastage.
6 min read
Highspot and Outreach Expand Partnership to Help Companies Increase Sales Rep Performance
Discover how the new integration – available now – enables sales reps to efficiently deliver personalised engagement at scale.
3 min read
The Case for Governance: Retaining Confidence in the Integrity of Your Content
The consequences of outdated or inaccurate content can be serious. Find out the challenges and solutions for content governance.
6 min read
Sales Enablement vs. Content Marketing: Why You Need Both
Understand the key distinctions between sales enablement and content marketing and learn how to get the most out of both functions with this full breakdown.
8 min read
The Key to Unlocking the Value of Your Sales Methodology
Investing in sales expertise works, but only if you take these steps to ensure your methodology is adopted and used.
4 min read
Digital Transformation at Scale: How to Grow Your Business
Most high-growth companies will eventually reach a point where growth gets hard. In this series, learn how to face challenges head on.
2 min read
The Future of Sales: Five Trends to Track
As we look towards the future of sales, the latest analyst research reveals new trends taking shape — and what you can do.
5 min read
4 Tips to Add Hours to Your Week
Are you making the most of the hours in a day? Redefine how you spend your time with these actionable steps.
6 min read
StackAdapt’s Tips for Boosting Buyer Engagement
Sales leaders share expert tips on how they enable their reps to make the most of every customer conversation.
5 min read
10 New Sales Techniques Every Rep Should Master
In this guide, get the most common sales techniques reps should know and the steps to master them easily and effectively.
11 min read
The Evolution of Sales Readiness – from Classroom to Training-in-Context
Discover how sales readiness has become a must-have for every sales organisation's onboarding, sales communication and sales training processes.
5 min read
How Top Sales Reps Rise Above the Rest
New research reveals what top sales performers do differently to consistently exceed expectations and crush their quota.
3 min read
Leave No Salesperson Behind: How to Win Together
Consistent winning comes from teamwork. Now, more than ever, sales leaders need a way to help all their reps get in the game.
4 min read
The Intersection of Culture and Sales Performance
There is a secret ingredient to sales success — and it's not a playbook, intelligence tool, or even hiring top sales trainers.
6 min read
Five Biggest Sales Prospecting Mistakes Sellers Make (And How to Avoid Them)
These common prospecting mistakes get in the way of connecting with your buyer — find out what they are and how to avoid them.
4 min read
13 Stats That Reveal Which Marketing Strategies Really Work
Marketers are asking, “How can I make my brand stand out?” Data from the latest research answers this question and more.
4 min read
Getting Go-To-Market Teams on the Same Page
Discover how to close the gap between your revenue-generating teams so that you can drive incredible outcomes for our customers.
6 min read
3 Resolutions for Engaging B2B Customers in 2021
2020 may have come to an end, but change will continue to happen. Here are three resolutions that all leaders should be thinking about.
3 min read
The Enablement Leader’s Guide to a Successful Virtual SKO
How can enablement leaders drive impact through a virtual sales kick-off? Follow these steps to supercharge your team in the new year.
6 min read
Buyer Enablement: Definitions, Examples, and Best Practices
Buying has become complicated. In this guide, learn how to empower your buyers with everything they need to confidently purchase your product.
7 min read
Sales Prospecting Success: 4 Steps to Creating New Conversations
How can you catch buyers' attention in 2021? It starts with a strong attraction campaign. Here’s how to get started.
5 min read
The Art and Science of Personalized Selling
Discover three ways to create the personalised experiences that win over customers — and the technology to help you do so.
5 min read