Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Discover Highspot: Powering Impactful Buyer Engagement with AI-Driven Insights
Discover how Highspot's Engagement Genomics leverages AI to connect the content sellers use to the real-world outcomes they drive.
4 min read
Successful Sales Communication Strategy in 6 Steps
Find out how to create an effective sales communication strategy. With these best practices, you'll have a framework for communicating with your sales team.
11 min read
A Sales Leader’s Guide to Boosting Sales Performance in Any Economy
Find out how the strongest leaders enable their teams to overcome challenges and thrive in the ever-changing world of sales.
6 min read
How to Boost Your Marketing ROI Right Now
New data reveals that marketing teams have a unique opportunity to rethink strategy, overcome old challenges, and achieve more with less.
5 min read
Take Control of Your Content Management
Learn how to inject some healthy best practices and guidance into the process of managing and deploying content with the Strategic Enablement Framework.
6 min read
3 Key Takeaways from SaaStr Europa 2022
There’s no better way to get back to live events than in the city of Barcelona. Read all about our 3 Key Takeaways from our 2 days at SaaStr Europa 2022.
7 min read
What Are Sales Pipelines and How Do You Build One?
What are the steps to take a buyer from prospect to loyal customer? To maximise sales, analyse this journey through a sales pipeline.
8 min read
What Is Content Engagement and How Do You Measure It?
Marketers, are you looking to improve your content engagement? Read on to learn how to increase and measure engagement with your content.
7 min read
Measuring What Matters Most in Sales
Are you measuring the right things to determine if a healthy revenue pipeline is on the horizon? Get the latest research.
3 min read
Your Ultimate Guide to Sales Leadership in 2022
Dig into the nuances of sales leadership and how to exercise the unique set of skills and competencies needed to become a great sales leader.
16 min read
5 Simple But Highly Effective Lead Nurturing Tactics
Find out how these 5 top tips for successful lead nurturing can increase your conversions and mitigate lead wastage.
6 min read
Highspot and Outreach Expand Partnership to Help Companies Increase Sales Rep Performance
Discover how the new integration – available now – enables sales reps to efficiently deliver personalised engagement at scale.
3 min read
The Case for Governance: Retaining Confidence in the Integrity of Your Content
The consequences of outdated or inaccurate content can be serious. Find out the challenges and solutions for content governance.
6 min read
Sales Enablement vs. Content Marketing: Why You Need Both
Understand the key distinctions between sales enablement and content marketing and learn how to get the most out of both functions with this full breakdown.
8 min read
The Key to Unlocking the Value of Your Sales Methodology
Investing in sales expertise works, but only if you take these steps to ensure your methodology is adopted and used.
4 min read
Digital Transformation at Scale: How to Grow Your Business
Most high-growth companies will eventually reach a point where growth gets hard. In this series, learn how to face challenges head on.
2 min read
The Future of Sales: Five Trends to Track
As we look towards the future of sales, the latest analyst research reveals new trends taking shape — and what you can do.
5 min read
4 Tips to Add Hours to Your Week
Are you making the most of the hours in a day? Redefine how you spend your time with these actionable steps.
6 min read
StackAdapt’s Tips for Boosting Buyer Engagement
Sales leaders share expert tips on how they enable their reps to make the most of every customer conversation.
5 min read
10 New Sales Techniques Every Rep Should Master
In this guide, get the most common sales techniques reps should know and the steps to master them easily and effectively.
11 min read
The Evolution of Sales Readiness – from Classroom to Training-in-Context
Discover how sales readiness has become a must-have for every sales organisation's onboarding, sales communication and sales training processes.
5 min read
How Top Sales Reps Rise Above the Rest
New research reveals what top sales performers do differently to consistently exceed expectations and crush their quota.
3 min read
Leave No Salesperson Behind: How to Win Together
Consistent winning comes from teamwork. Now, more than ever, sales leaders need a way to help all their reps get in the game.
4 min read
The Intersection of Culture and Sales Performance
There is a secret ingredient to sales success — and it's not a playbook, intelligence tool, or even hiring top sales trainers.
6 min read