Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
6 Consultative Selling Techniques to Close More Deals
While a consultative sales process requires more time and patience than traditional sales techniques, it often leads to a better bottom line. Learn more.
14 min read
How to Create a Structured and Scalable Sales Process
Explore a range of industry-specific sales process examples, from B2B to retail, and learn how to enhance each stage for sales success in this blog post.
13 min read
The ultimate guide to successful sales coaching
Want to build an effective sales coaching programme? Sandler Training, Challenger, and Corporate Visions share tips proven to improve the bottom line.
15 min read
How to Build a Winning Sales Strategy That Boosts Conversion Rates
Unlock the secrets to successful selling with 11 actionable steps to build a winning sales strategy, complete with real-world examples and proven tips.
18 min read
The 17 Essential Skills Every Salesperson Needs to Succeed
Master essential sales skills to drive success, anticipate customer needs, and position your product as the perfect solution.
10 min read
Proven Strategies of a Great Sales Manager
Growing from a good to great sales manager requires more than just mastering the basics. Learn more in our leadership, strategy, and team growth guide.
10 min read
The Ultimate Guide to Sales Kickoffs: 2025 Themes, Agendas, and Templates
A sales kickoff meeting is an annual event that unites and energises a sales team together on new year goals and initiatives, sales training, and celebration.
12 min read
Highspot Integrates with Microsoft Copilot for Sales to Drive Sales Excellence
Surface better buyer and deal intelligence with Highspot's integration with Microsoft Copilot for Sales.
4 min read
15 Essential Sales Performance Metrics
Dive into the top sales performance metrics. With these 15 metrics, you will drive growth, monitor efficiency, and refine performance.
11 min read
Sales Excellence: How to Measure and Sustain Sales Growth
Discover what goes into defining, achieving, and maintaining sales excellence with the proven strategies in this comprehensive guide.
7 min read
Sales Training Tips for a High-Performing Sales Team
Elevate your sales team’s performance with these sales training tips. Learn the key components and techniques of a sales training programme.
9 min read
The 8 Non-Negotiables for a Winning Product Launch
Dive into the intricacies of a successful product launch. Explore launch stages, challenges, and benefits. Learn how to measure your next product debut.
14 min read
Proven Strategies for Effective Sales Management
Learn the impact sales management has on meeting revenue goals and the sales management strategies proven to create winning sales teams.
12 min read
7 Reasons to Use a Mutual Action Plan in Sales
When navigating the maze of B2B sales, the Mutual Action Plan (MAP) is your GPS. Set clear expectations for every sales cycle with the best practices.
10 min read
Master the Art of the Challenger Sales Methodology
Learn to teach, tailor, and take control of the sales conversation using our Challenger Sales Model guide. Includes roleplay exercises to master skills.
9 min read
Is the Sandler Sales Methodology Right for Your Team?
Learn the Sandler Sales Methodology, compare methods, and find out if it fits your team perfectly with our five key questions.
8 min read
Sales Content Analytics: Essential Metrics to Measure
Explore the benefits and strategies surrounding sales content analytics and learn how you can leverage this to streamline your sales content management.
10 min read
What is Sales Analytics? A Complete Guide
Sales analytics makes it easier for your team to make sense of the challenges of the sales process and find the best ways to overcome them. Learn more.
10 min read
7 Essential Elements of a Winning Sales Playbook Template
Use this sales playbook template to create a modern playbook that will keep reps focused and on-message across different selling scenarios.
6 min read
A Sales Qualification Framework for Any Business
The 3-part Sales Qualification Framework is a proven, simple, and effective system. You can use it for qualifying leads and understanding customers' needs.
4 min read
Sales Training Ideas All Successful Sales Teams Use
Discover proven sales training ideas to help your sales team master all essential skills and behaviours that help them win and succeed.
9 min read
How to Build an Effective Sales Training Programme
Learn how to build a high-impact, successful sales training programme that helps your salespeople learn sales skills, excel on the job, and close deals faster.
10 min read
How to Improve Sales Productivity and Close More Deals
Unlock sales productivity potential with Highspot's CMO insights on dynamic marketing and sales strategies, overcoming challenges, & AI's transformative role.
16 min read
Engage More Effectively With Your Customers
Discover how to overcome three problems that hold back marketing and sales teams from closing more deals and learn how to engage customers with content.
5 min read