Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
The Trouble with Tags
Find out why organising content with tags fails – and why Highspot's approach to content management with AI and machine learning comes out ahead.
5 min read
Machine Learning in the Workplace
Discover how Highspot uses techniques from machine learning and data science to deliver the right content at the right time to marketers and sales reps.
5 min read