Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
How to choose the perfect sales model for your team
Learn how the right sales model can boost alignment, improve processes, and help your sales team achieve predictable results.
14 min read
What is revenue enablement? Strategy insights for GTM
What is revenue enablement? How does it help go-to-market teams succeed? Learn how the approach can accelerate your B2B sales strategy.
14 min read
Making the most of AI agents: Use cases for GTM
New AI agent use cases for go-to-market emerge weekly. Discover how the cutting-edge technology can continuously improve your GTM performance.
18 min read
AI agents for sales: 100+ prompts to get you going
Leveraging AI agents for sales enables reps and other go-to-market team members to develop more effective outreach and enablement strategies.
15 min read
Sales engagement: Tools, best practices, and examples
What makes for a winning sales engagement strategy? Find out how you can ensure your sellers know how and when to reach customers.
14 min read
10 practical strategies to improve sales performance
Looking to improve sales performance? Learn how today's GTM leaders elevate their sales team's performance and help reps better close deals.
16 min read
Improving your sales conversion rate: A GTM guide
Increasing your sales conversion rate requires a team effort by everyone in go-to-market. Learn how to elevate your lead conversion rate.
15 min read
Revenue operations: The impact of RevOps on GTM
Successful revenue operations teams keep marketing, sales, and customer success on the same page. Learn all about the role of RevOps.
13 min read
20 sales discovery questions to better qualify leads
Asking these discovery questions enables sales reps to learn where leads are in their buying journey and whether to pursue those prospects.
18 min read
How to build a strong sales culture that drives results
By establishing a sales culture where every rep is empowered to thrive, managers and other GTM leaders can set their teams up for success.
12 min read
The 16 best sales tools you need to succeed in 2026
The best sales tools make all the difference for go-to-market teams. Discover 16 of the best sales software solutions for GTM organisations.
20 min read
Sales performance management: Process, metrics, and tips
With the right sales performance management software, GTM leaders can use real-time data to better guide, equip, coach, and train sales reps.
18 min read
The B2B sales process: Steps and insights for 2026
The modern sales process is a highly structured sales process. Learn how optimizing your B2B selling approach can help reps close more deals.
21 min read
What is sales analytics? Key metrics and data to track
Robust, real-time sales analytics is how GTM teams win today. Learn how to make the most of sales insights to improve your reps' performance.
16 min read
Sales prospecting: Techniques and tools to sell smarter
With the right sales prospecting tools and techniques, reps can more effectively engage qualified leads as they move through the sales cycle.
16 min read
Improving the B2B sales experience for reps and buyers
With AI-powered tools and smart strategies, give reps what they need to streamline B2B sales and create a smoother, more personal buyer experience.
16 min read
How to create an effective sales and marketing plan
Building a winning sales and marketing plan requires the right tech. Learn how to elevate your marketing and sales strategy with AI-powered tools.
18 min read
2026 lead management playbook for B2B sales teams
An effective lead management process is one that converts prospects like clockwork. Learn how to boost your B2B sales team's win rate.
13 min read
Value selling: Benefits and examples for B2B sales
With value-based selling, you can strengthen your sales strategy by empowering reps to pitch your products and services more effectively.
15 min read
What is a digital sales room? The DSR, explained
Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.
13 min read
![30+ sales strategy examples and ideas [2026 edition]](https://www.highspot.com/wp-content/uploads/2025/09/sales-strategy-580x330.png)
30+ sales strategy examples and ideas [2026 edition]
Discover examples of several winning B2B sales strategies that can inspire your go-to-market (GTM) team's strategic planning for the year ahead.
27 min read
7 steps to achieving sales and marketing alignment
Sales and marketing alignment requires leaders of both business units to get on the same page about common goals tied to revenue growth.
14 min read
Sales and marketing at a crossroads: Why execution drag is undermining go-to-market performance
Sales and marketing leaders aim high, but execution drag slows growth. See how alignment and AI can close the gap in GTM performance.
4 min read
AI Is reshaping GTM. But only for teams ready to change
AI adoption is everywhere, but real change is rare. Learn why only teams ready to transform their GTM execution are turning AI into measurable impact.
3 min read