Marissa Gbenro
Former Content Marketing Director, Highspot
Marissa Gbenro is the former Content Marketing Director at Highspot with over 8 years of experience driving growth and engagement across various industries. She’s built a reputation for crafting impactful content strategies that fuel customer acquisition, boost retention, and strengthen brand loyalty. Known for aligning content with business goals, Marissa consistently delivers measurable results through storytelling that connects and converts.
Posts by Marissa Gbenro
9 articles by this author
Sparking Innovation with Highspot Training and Coaching
Learn more about how Highspot Training and Coaching can help drive behaviour change and consistent performance across your sales team.
3 min read
How a Modern Sales Enablement Toolset Drives Business Impact
In their new report, Forrester explores how modern sales enablement improves customer experience and drives business impact. Find out what they discovered.
4 min read
Enablement Metrics Increase Win Rate, Report Finds
Discover how improving sales proficiency and sales productivity can make a real business impact with the insights and data in these handy infographics.
2 min read
How to Increase Seller Effectiveness and Improve Buyer Engagement
Discover how sales engagement technology boosts sales effectiveness by contributing to a holistic sales enablement programme with research from Gartner.
4 min read
Sales Enablement 2020: What’s On the Horizon?
Prepare your sales enablement team for the future by exploring key themes in the Sales Enablement Planning Assumptions 2020 report from SiriusDecisions.
3 min read
The Secret to Scaling Sales Effectiveness
To increase quota attainment, sales leaders must improve the effectiveness of their core sellers. Find out how to scale these efforts with these insights.
4 min read
Scalable Quota Attainment Requires Sales Effectiveness
Sales effectiveness can only be obtained by scaling the success of all sales reps — not just the top performers. Learn how to boost core sellers' success.
3 min read
Best Practices to Boost Your Buyer Engagement
Today's buyers expect dynamic, meaningful, and valuable interactions with sellers. Discover how to improve buyer engagement with these best practices.
4 min read
Seattle Startup Scene in 2018
In honor of the talented sales, marketing, & sales enablement leaders in Seattle. Highspot is launching the first Seattle Start-Up Awards.
2 min read
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