Marissa Gbenro

Former Content Marketing Director, Highspot

Marissa Gbenro is the former Content Marketing Director at Highspot with over 8 years of experience driving growth and engagement across various industries. She’s built a reputation for crafting impactful content strategies that fuel customer acquisition, boost retention, and strengthen brand loyalty. Known for aligning content with business goals, Marissa consistently delivers measurable results through storytelling that connects and converts.

Posts by Marissa Gbenro

18 articles by this author

Sparking Innovation with Highspot Training and Coaching
Sparking Innovation with Highspot Training and Coaching
Learn more about how Highspot Training and Coaching can help drive behaviour change and consistent performance across your sales team.
3 min read
Virtual Enablement is a Vital Revenue Lever
Virtual Enablement is a Vital Revenue Lever
Uncover best practices and insights from sales enablement practitioners around the world by downloading the latest 2020 State of Sales Enablement report.
3 min read
Why Revenue Enablement Is the Secret to Boosting Business Outcomes
Why Revenue Enablement Is the Secret to Boosting Business Outcomes
Highspot and Forrester reveal how organisations are driving success through revenue enablement – even during uncertain economic times.
3 min read
Tomorrow’s Success Requires Virtual Enablement
Tomorrow’s Success Requires Virtual Enablement
Marketing and enablement professionals are wondering how to remotely support quota-carrying teams. Focus on these 3 areas to drive real impact.
4 min read
How a Modern Sales Enablement Toolset Drives Business Impact
How a Modern Sales Enablement Toolset Drives Business Impact
In their new report, Forrester explores how modern sales enablement improves customer experience and drives business impact. Find out what they discovered.
4 min read
Enablement Metrics Increase Win Rate, Report Finds
Enablement Metrics Increase Win Rate, Report Finds
Discover how improving sales proficiency and sales productivity can make a real business impact with the insights and data in these handy infographics.
2 min read
How to Increase Seller Effectiveness and Improve Buyer Engagement
How to Increase Seller Effectiveness and Improve Buyer Engagement
Discover how sales engagement technology boosts sales effectiveness by contributing to a holistic sales enablement programme with research from Gartner.
4 min read
Sales Enablement 2020: What’s On the Horizon?
Sales Enablement 2020: What’s On the Horizon?
Prepare your sales enablement team for the future by exploring key themes in the Sales Enablement Planning Assumptions 2020 report from SiriusDecisions.
3 min read
The Secret to Scaling Sales Effectiveness
The Secret to Scaling Sales Effectiveness
To increase quota attainment, sales leaders must improve the effectiveness of their core sellers. Find out how to scale these efforts with these insights.
4 min read
Without Sales Enablement, You’re Behind the Curve
Without Sales Enablement, You’re Behind the Curve
Companies without sales enablement are behind the curve and risk falling prey to their competitors, the 2019 State of Sales Enablement shows. See how.
3 min read
Scalable Quota Attainment Requires Sales Effectiveness
Scalable Quota Attainment Requires Sales Effectiveness
Sales effectiveness can only be obtained by scaling the success of all sales reps — not just the top performers. Learn how to boost core sellers' success.
3 min read
Life Sciences Orgs Need Sales & Marketing Alignment
Life Sciences Orgs Need Sales & Marketing Alignment
Recent survey findings reveal a clear opportunity to improve sales and marketing alignment in life sciences. Learn how to resolve the misalignment today.
2 min read
Why Successful Buyer Engagement Needs Sales Enablement
Why Successful Buyer Engagement Needs Sales Enablement
Making buyer engagement more meaningful leads buyers to engage with sales reps. Find out how to effectively amplify buyer engagement with sales enablement.
4 min read
Best Practices to Boost Your Buyer Engagement
Best Practices to Boost Your Buyer Engagement
Today's buyers expect dynamic, meaningful, and valuable interactions with sellers. Discover how to improve buyer engagement with these best practices.
4 min read
The Relationship Between Winning Sellers and Content
The Relationship Between Winning Sellers and Content
With these strategies, you'll learn how to effectively use core sales content to empower your sales reps with content management via sales enablement.
5 min read
The Secrets to Creating Winning Sellers
The Secrets to Creating Winning Sellers
What are the traits that make up winning sellers? Let's take a look at their anatomy and the steps that leaders can take to nurture more successful reps.
4 min read
Winning Over the Modern Buyer
Winning Over the Modern Buyer
Create a sales strategy to modernise your sales and marketing teams' workflows with this step-by-step guide on how to engage the modern buyer.
3 min read
Seattle Startup Scene in 2018
Seattle Startup Scene in 2018
In honor of the talented sales, marketing, & sales enablement leaders in Seattle. Highspot is launching the first Seattle Start-Up Awards.
2 min read

Stay Informed

Subscribe to Highspot's WINWIN Newsletter to get the latest on marketing and sales enablement strategy news, best practices, and on-demand webinars.