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One benefit of sales analytics technology is that it can facilitate the alignment of sales and marketing and fulfill the promise of Sales Enablement. Highspot offers what they call Content Genomics™ a proprietary technology that analyses the DNA of sales content across the organisation, tracking how it has evolved and making it possible to accurately measure its performance. The end result is that marketing has the insight needed to produce content that drives engagement and revenue.


Go To: Sales Initiative, Nancy Nardin


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