Success in today’s difficult sales environment requires unwavering determination. Organisations are eager to drive predictable revenue in a challenging economy, and sales reps are facing added pressure to consistently deliver. To operationalise behaviour change and accelerate sales productivity, organisations can execute strategic enablement by applying more rigour to their enablement efforts and driving initiatives that directly influence business outcomes.
Sales Enablement PRO recently conducted its ninth annual State of Sales Enablement research study, sponsored by Highspot, to explore what successful enablement teams are focusing on to drive business results in today’s challenging sales environment.
Watch this on-demand webinar with guest speakers Kelly Lewis, vice president of revenue enablement at Highspot, and Marcela Piñeros, Head of Sales Enablement at Stripe on where we’ll preview insights from the upcoming State of Sales Enablement 2023 report and discuss what good looks like to accelerate sales productivity this year.