Ready for take-off? Say hello to our new Copilot for AI-powered sales enablement! 

LEARN MORE

Mapping and Measuring Content Across the Buyer’s Journey

Today’s buyers rely more heavily on technology and less on human interaction for information-gathering, so your sales team has to be equipped with effective content to move buyers through the purchase process. On average, 74% of buyers choose the rep that was first to add value and insight. However, in a recent study, SiriusDecisions found that an alarming 71% of sales leaders say that their sellers fail to connect their solution to prospects’ needs.

To address this gap, content and product marketers need to equip salespeople with content that addresses the right questions and pain points for the right persona and at the right stage.

Download the Highspot resource kit, which includes the eBook and content heatmap template, to learn how marketing and sales enablement teams use analytics to optimise content, provide content guidance to their sales teams and, ultimately, drive more successful buyer interactions.

Related Resources

Embrace the Future: Harnessing Enablement Success with AI
Enablement Strategy
Embrace the Future: Harnessing Enablement Success with AI
Learn from Highspot’s experts and discover how AI-driven insights and Generative AI are transforming decision-making and sales processes in this webinar.
Webinars
Highspot in Action
See Highspot in Action
Highspot in Action
Watch a quick video overview to see how Highspot provides the right guidance and the right content at the right time, every time.
Videos
Webinar: How to Win in the New Age of Digital Selling
Digital Selling
Webinar: How to Win in the New Age of Digital Selling
Watch this exclusive webinar to learn about today’s top sales challenges and goals and how you can accelerate sales rep productivity with sales enablement.
Webinars