Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
7 Reasons to Use a Mutual Action Plan in Sales
When navigating the maze of B2B sales, the Mutual Action Plan (MAP) is your GPS. Set clear expectations for every sales cycle with the best practices.
10 min read
Master the Art of the Challenger Sales Methodology
Learn to teach, tailor, and take control of the sales conversation using our Challenger Sales Model guide. Includes roleplay exercises to master skills.
9 min read
Is the Sandler Sales Methodology Right for Your Team?
Learn the Sandler Sales Methodology, compare methods, and find out if it fits your team perfectly with our five key questions.
8 min read
Sales Content Analytics: Essential Metrics to Measure
Explore the benefits and strategies surrounding sales content analytics and learn how you can leverage this to streamline your sales content management.
10 min read
Marketing enablement’s impact on B2B sales success
Learn why B2B marketing enablement differs from sales enablement and how the two approaches complement one another in modern GTM strategies.
8 min read
Sales Training Ideas All Successful Sales Teams Use
Discover proven sales training ideas to help your sales team master all essential skills and behaviours that help them win and succeed.
9 min read
How to Improve Sales Productivity and Close More Deals
Unlock sales productivity potential with Highspot's CMO insights on dynamic marketing and sales strategies, overcoming challenges, & AI's transformative role.
16 min read
How to Build an Effective Sales Training Programme
Learn how to build a high-impact, successful sales training program that helps your salespeople learn sales skills, excel on the job, and close deals faster.
10 min read
Misaligned Sales and Marketing Teams – The Impact on Sales
Misalignment with marketing causes sales to struggle with being as effective as they could be and creates pressure for sales to optimise their performance.
1 min read
The Impact of Misaligned Sales and Marketing Teams
Misalignment with sales causes marketing to struggle with driving content adoption, landing brand messaging and delivering a consistent customer experience.
1 min read
Why Sales Enablement is Key in 2023
We spoke with Ben Purton and Laura Valerio about sales enablement best practices and how they've proven its value to secure a seat at the revenue table.
7 min read
How to Structure Your Sales Enablement Team
How do you organise and structure a sales enablement team? These three areas of responsibility lay the foundation for your sales enablement group.
4 min read
Engage More Effectively With Your Customers
Discover how to overcome three problems that hold back marketing and sales teams from closing more deals and learn how to engage customers with content.
5 min read
A Sales Qualification Framework for Any Business
The 3-part Sales Qualification Framework is a proven, simple, and effective system. You can use it for qualifying leads and understanding customers' needs.
4 min read
Agenda for the Next Meeting Between Your CMO and VP Sales
From a discussion on boosting revenue to your SLA. These 6 focus points should be at the top of the agenda for the next meeting between your CMO & VP of Sales.
4 min read
The Ultimate Guide To a Successful Sales Kickoff In 2023
If you’re planning an SKO for 2023 we've compiled the key ingredients, tips and best practices you need to ensure success.
6 min read
Earning the Next Challenge into Management
We sat down with three leaders to talk about their journey earning that next challenge into management at Highspot.
4 min read
5 Marketing Trends You Can’t Ignore in 2023
It’s never been more important for businesses to be innovative to drive efficiency, retain customers and outperform competitors.
5 min read
Scale Your Revenue Engine with Sales and Marketing Alignment in 2023
As we are kicking off 2023, leaders across the globe are looking to incorporate the latest trends and technologies as part of their overall GTM strategy.
4 min read
6 Key Sales Trends to Watch Out for in 2023
2023 is forecasted to be a tough year, it’s time to revamp your sales strategy to keep your business on track and afloat.
8 min read
Managing Your Sales Asset Management Solution: Best Practices for Post-Deployment Success
Get the most out of asset management by taking a look at the best practices of high-performing enterprises, as discovered by SiriusDecisions.
4 min read
7 Sales Management Training Skills to Lead Top Teams
Being a sales manager isn't easy. The good news is, these 7 sales management training skills help managers coach their sales team to increase performance.
11 min read
The Ultimate Guide to Sales Acceleration
How far and fast can you push your revenue engine? Let's put the pedal to the metal — it's time to accelerate your sales.
9 min read
Avoid These Three Sales Performance Stumbles
There's no easy way to build and train a great sales team, but some missteps could become major problems, says expert Scott Edinger.
7 min read