Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Proven Strategies of a Great Sales Manager
Growing from a good to great sales manager requires more than just mastering the basics. Learn more in our leadership, strategy, and team growth guide.
10 min read
The Ultimate Guide to Sales Kickoffs: 2025 Themes, Agendas, and Templates
Supercharge your sales kickoff with this helpful guide featuring best practices, tips, and templates to get your sales team on the right track.
12 min read
Highspot Integrates with Microsoft Copilot for Sales to Drive Sales Excellence
Surface better buyer and deal intelligence with Highspot's integration with Microsoft Copilot for Sales.
4 min read
30 essential sales performance metrics to monitor
Tracking sales metrics tied to your go-to-market teams' efficiency and productivity is how you continually elevate your GTM performance.
15 min read
Sales Excellence: How Measure and Sustain Sales Growth
Discover what goes into defining, achieving, and maintaining sales excellence with the proven strategies in this comprehensive guide.
7 min read
Sales Training Tips for a High-Performing Sales Team
Elevate your sales team’s performance with these sales training tips. Learn the key components and techniques of a sales training programme.
9 min read
The 8 Non-Negotiables for a Winning Product Launch
Dive into the intricacies of a successful product launch. Explore launch stages, challenges, and benefits. Learn how to measure your next product debut.
14 min read
Proven Strategies for Effective Sales Management
Learn the impact sales management has on meeting revenue goals and the sales management strategies proven to create winning sales teams.
12 min read
Enhance business outcomes through sales enablement maturity
Learn how to implement a Strategic Enablement approach, mature your efforts over time, and maximise the business impact of sales enablement.
6 min read
7 Reasons to Use a Mutual Action Plan in Sales
When navigating the maze of B2B sales, the Mutual Action Plan (MAP) is your GPS. Set clear expectations for every sales cycle with the best practices.
10 min read
Master the Art of the Challenger Sales Methodology
Learn to teach, tailor, and take control of the sales conversation using our Challenger Sales Model guide. Includes roleplay exercises to master skills.
9 min read
Is the Sandler Sales Methodology Right for Your Team?
Learn the Sandler Sales Methodology, compare methods, and find out if it fits your team perfectly with our five key questions.
8 min read
Sales Content Analytics: Essential Metrics to Measure
Explore the benefits and strategies surrounding sales content analytics and learn how you can leverage this to streamline your sales content management.
10 min read
Marketing enablement’s impact on B2B sales success
Learn why B2B marketing enablement differs from sales enablement and how the two approaches complement one another in modern GTM strategies.
8 min read
Sales Training Ideas All Successful Sales Teams Use
Discover proven sales training ideas to help your sales team master all essential skills and behaviours that help them win and succeed.
9 min read
How to Improve Sales Productivity and Close More Deals
Unlock sales productivity potential with Highspot's CMO insights on dynamic marketing and sales strategies, overcoming challenges, & AI's transformative role.
16 min read
How to Build an Effective Sales Training Programme
Learn how to build a high-impact, successful sales training program that helps your salespeople learn sales skills, excel on the job, and close deals faster.
10 min read
Misaligned Sales and Marketing Teams – The Impact on Sales
Misalignment with marketing causes sales to struggle with being as effective as they could be and creates pressure for sales to optimise their performance.
1 min read
The Impact of Misaligned Sales and Marketing Teams
Misalignment with sales causes marketing to struggle with driving content adoption, landing brand messaging and delivering a consistent customer experience.
1 min read
Why Sales Enablement is Key in 2023
We spoke with Ben Purton and Laura Valerio about sales enablement best practices and how they've proven its value to secure a seat at the revenue table.
7 min read
How to Structure Your Sales Enablement Team
How do you organise and structure a sales enablement team? These three areas of responsibility lay the foundation for your sales enablement group.
4 min read
Engage More Effectively With Your Customers
Discover how to overcome three problems that hold back marketing and sales teams from closing more deals and learn how to engage customers with content.
5 min read
A Sales Qualification Framework for Any Business
The 3-part Sales Qualification Framework is a proven, simple, and effective system. You can use it for qualifying leads and understanding customers' needs.
4 min read
Agenda for the Next Meeting Between Your CMO and VP Sales
From a discussion on boosting revenue to your SLA. These 6 focus points should be at the top of the agenda for the next meeting between your CMO & VP of Sales.
4 min read