Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
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3 Reasons Why Sales Enablement Matters to Marketers
Sales enablement answers the questions that marketers have about content performance. See what life looks like for marketers empowered by sales enablement.
4 Best Practices That Will Turn Your Sales Playbook into Sales Action
DSG and Highspot recently surveyed 74 organisations to discover the best practices for sales playbooks. Read about four key findings from the research.
7 Essential Elements of a Winning Sales Playbook Template
Use this sales playbook template to create a modern playbook that will keep reps focused and on-message across different selling scenarios.
Breakthrough Marketers Know Best: Why Highspot Took Home Two Awards
Learn why Highspot won two MarTech Breakthrough Awards for Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution.
Account-Based Marketing in the Age of Authenticity
Find out why authenticity matters in account-based marketing and how to implement ABM strategies in this recap of #FlipMyFunnel.
REEL Sales Enablement with Phill Sundal at DiscoverOrg
Phill Sundal of DiscoverOrg outlines the successes and failures he encountered as he worked to bring sales and marketing into alignment at his company.
Opportunities for AI in Your Sales Tech Stack
Sales AI can give your team the productivity boost it needs to succeed. Follow these 6 tips to begin using AI to streamline your sales processes.
The Secrets to Creating Winning Sellers
What are the traits that make up winning sellers? Let's take a look at their anatomy and the steps that leaders can take to nurture more successful reps.
REEL Sales Enablement with Erin Osman at Dun & Bradstreet
Erin Osman recounts how she streamlined Dun & Bradstreet's sales enablement strategy and shares advice on how to implement a holistic sales enablement plan.
Why Forced Learning is Ineffective for Sales
Choosing the wrong sales training methods can hinder sellers' success. Learn about the top training tactics to avoid – and discover six tips to try instead.
6 Tips to Tune-Up Your Sales Team’s Productivity
Sales productivity = profit. Follow these six steps to identify areas of improvement and opportunities to achieve greater productivity on your sales team.
REEL Sales Enablement Interview with Joe Andrews at InsideView
A VP of Marketing reveals his top sales enablement advice and shares what he learned from directing sales enablement efforts at InsideView.
The Framework for a Solid Sales Playbook
The sales playbook has evolved. Prepare your sales team to provide personalised responses to prospective buyers at a moment's notice with these five steps.
Looking to the Future: What’s Next for Medical Device Sellers and Marketers?
Read 4 takeaways on how to innovate to meet shifting demands and succeed in medical device sales from Enrico Vietri, Director of Digital Strategy at Aetna.
Winning Over the Modern Buyer
Create a sales strategy to modernise your sales and marketing teams' workflows with this step-by-step guide on how to engage the modern buyer.
Sales Enablement: Just What the Doctor Ordered for Medical Device Reps
As the industry's most trusted sales enablement platform, Highspot has insight into medical device sales reps' challenges.
Customer Success Is a Sales Priority
Follow these customer success best practices and learn how to overcome common challenges in creating exemplary customer experiences in this article.
True Sales Readiness Brings Together Learning and Content
Sales readiness software provider MindTickle shares four steps to empowering sales reps with the sales training, content, & knowledge they need to win deals.
9 Things All Viral Content Has In Common
Learn how to make viral content succeed in your content marketing strategy by adopting these tactics and attributes that has made the leap to fame.
Social Selling Made Simple with Highspot
See how the Highspot for Chrome Plugin simplifies sales via social media and reveals the value of social selling across LinkedIn, Twitter, and Facebook.
Advice for Women Getting Started in Sales
These tips will help you whether you’re applying for your dream job, planning an important meeting with executives, or prepping for a must-win sales meeting.
Social Prospecting: Getting Connected with the Modern Buyer
Unlock the power of social media to engage buyers and close more deals. Find out how with these tips to getting started with LinkedIn and Twitter outreach.
Infographic: What’s the ROI on SKO?
Are sales kickoffs worth the time and money? Find out and learn about what modern sales enablement teams are doing to drive greater value and ROI from SKO.
Sales Content Management
Our modern sales content management allows reps to quickly identify the best content for every customer opportunity while unifying performance data. Learn more.
Connecting Your Sales Process to the Buyer’s Journey
Modern sales enablement platforms help reps connect their sales process to the buyer’s journey. These 5 steps show how to improve alignment between the two.
SiriusDecisions Helps Navigate a Noisy Sales Asset Management Market
SiriusDecions published a report that compares leading sales asset management vendors and capabilities to look for when selecting a solution.
Turn Your Content into a Reliable Revenue Driver
By implementing a measurable approach to content development, your organisation can leverage sales enablement to turn content into revenue time and again.
Empower Your Field with Customizable Sales Content
Not all platforms are created equal. To maximise efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.
Sales Enablement for Sales Content Management
Aberdeen Group did a full study that was developed to help understand how best-in-class organisations use sales enablement to improve sales effectiveness.
Five Selling Trends in 2016 That Can Be Improved with Sales Enablement
In this blog, we highlight some important areas where you can use sales enablement to help your sales organisation succeed.
Five Key Sales Enablement Takeaways from 2015
Planning your sales enablement initiatives? Check out the top learnings some of our clients have reported as they rolled out sales enablement in 2015.
The Challenger Model and Sales Enablement – Better Together
Find out why putting the client’s needs first with the Challenger Selling Model works and how you can support it with proper sales enablement practice.
Sales Enablement Top 3 Myths
Cut through the hype and discover the top 3 myths of sales enablement we encounter in our discussions with customers.
Does Your Organisation Consider Soft Costs When Measuring Content ROI?
Discover what is often overlooked when determining the true cost of marketing materials and learn how to measure the real ROI of marketing content.
Wrapping Up at HubSpot’s Inbound 2015
When it comes to marketing trade events, there are events, and then, there is Inbound. By far my favorite event of the year, Inbound is like no other.
Going to Inbound? Join Us to Learn How to Become a Content Marketing Hero
Come by at Hubspot's Inbound event, learn about the power of the right sales enablement platform, and try your luck at winning a fun night on the town.
A Better Way to Prepare for Your Next Sales Call
Take your next sales call from good to great with these tips on how to gather information and research your prospect before you pick up the phone.
Why Is Every Sales Pitch Deck Different at Your Company?
Without understanding what makes content effective, sales and marketing misalignment happens. Find out how to organise and track content for sales success.
How to Measure Content ROI
Learn why connecting the dots between what marketing produces, sales uses, and the customer consumes is a key part of measuring and tracking performance.
Does Your Content Work for Your Sales Team?
Do you know how effective your sales content is during the sales process? Find out how to measure sales content performance to make content work for reps.
Life After an MQL: Now Your Content Really Matters
Content for sales engagement differs from content for demand generation. Find out how sales enablement helps you create content that resonates with buyers.
Add Content Engagement to Your Sales Training Plan
Read more about how content engagement makes your sales training smarter by closing the content loop across marketing, sales, and customers.
Content Creation Is Just the End of the Beginning
The creation of content is the end of the beginning of its life. But how do assess whether it's working? Learn how to close the loop between marketing & sales.
Does Your Sales Enablement Content Balance Control and Flexibility?
Sales portals often fail because they lack continuous learning and feedback between marketing and sales. Take yours to next level with sales enablement.
Accelerate Your Sales Process with Intelligent Content
Content is the lifeblood of the modern customer lifecycle. But how do you identify content that is closing deals — or underperforming?
Is Your Marketing Content Falling into a Black Hole?
See why you need a sales enablement solution to help your marketing and sales teams share, identify, and discover content that helps win deals.
Playbooks for the Buyer Revolution
Changes in the modern buying process has led to the creation and proliferation of a new type of sales playbook. Learn what modern sales playbooks look like.
5 Reasons Your Sales Portal Is Failing
Almost everyone struggles to find the content they need to succeed at work. Why do sales portals fail to deliver, even really expensive ones?
Explore blogs related to everything buyer engagement. From digital sales rooms to relationship-building techniques, Highspot’s got you covered.
Learn how to use Highspot like a pro. Take your sales enablement strategy to the next level with best practices on how to use Highspot.
Get the latest information on everything Highspot. From updates and awards, to press releases and breaking news, you can see it all here.
Explore all things sales and marketing management. From aligning go-to-market teams to product launches, Highspot has the content to propel your team further.
Get the inside scoop on everything about sales content management. Learn how to drive content adoption, properly govern content, and more.
Whether you’re a sales enablement pro or just getting started out, you will find everything you need to launch a successful sales enablement strategy.
Sales plays and playbooks are crucial for winning more deals. Explore blogs around playbook KPIs and goals, how to create and execute a sales play, and more.
Get ready to crush quota with Highspot’s insights, tips, and best practices on sales training, sales coaching, and sales onboarding.