Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
A Better Way to Prepare for Your Next Sales Call
Take your next sales call from good to great with these tips on how to gather information and research your prospect before you pick up the phone.
3 min read
Why Is Every Sales Pitch Deck Different at Your Company?
Without understanding what makes content effective, sales and marketing misalignment happens. Find out how to organise and track content for sales success.
2 min read
How to Measure Content ROI
Learn why connecting the dots between what marketing produces, sales uses, and the customer consumes is a key part of measuring and tracking performance.
2 min read
Does Your Content Work for Your Sales Team?
Do you know how effective your sales content is during the sales process? Find out how to measure sales content performance to make content work for reps.
3 min read
Life After an MQL: Now Your Content Really Matters
Content for sales engagement differs from content for demand generation. Find out how sales enablement helps you create content that resonates with buyers.
2 min read
Add Content Engagement to Your Sales Training Plan
Read more about how content engagement makes your sales training smarter by closing the content loop across marketing, sales, and customers.
2 min read
Content Creation Is Just the End of the Beginning
The creation of content is the end of the beginning of its life. But how do assess whether it's working? Learn how to close the loop between marketing & sales.
2 min read
Does Your Sales Enablement Content Balance Control and Flexibility?
Sales portals often fail because they lack continuous learning and feedback between marketing and sales. Take yours to next level with sales enablement.
3 min read
Accelerate Your Sales Process with Intelligent Content
Content is the lifeblood of the modern customer lifecycle. But how do you identify content that is closing deals — or underperforming?
2 min read
Is Your Marketing Content Falling into a Black Hole?
See why you need a sales enablement solution to help your marketing and sales teams share, identify, and discover content that helps win deals.
3 min read
Playbooks for the Buyer Revolution
Changes in the modern buying process has led to the creation and proliferation of a new type of sales playbook. Learn what modern sales playbooks look like.
2 min read
5 Reasons Your Sales Portal Is Failing
Almost everyone struggles to find the content they need to succeed at work. Why do sales portals fail to deliver, even really expensive ones?
5 min read
Making Search Work
See how Highspot connects everyone in your company with what they need by putting your knowledge to work to serve up the right content at the right time.
4 min read
The Trouble with Tags
Find out why organising content with tags fails – and why Highspot's approach to content management with AI and machine learning comes out ahead.
5 min read
Machine Learning in the Workplace
Discover how Highspot uses techniques from machine learning and data science to deliver the right content at the right time to marketers and sales reps.
5 min read