Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
The Framework for a Solid Sales Playbook
The sales playbook has evolved. Prepare your sales team to provide personalised responses to prospective buyers at a moment's notice with these five steps.
3 min read
Looking to the Future: What’s Next for Medical Device Sellers and Marketers?
Read 4 takeaways on how to innovate to meet shifting demands and succeed in medical device sales from Enrico Vietri, Director of Digital Strategy at Aetna.
4 min read
Winning Over the Modern Buyer
Create a sales strategy to modernise your sales and marketing teams' workflows with this step-by-step guide on how to engage the modern buyer.
3 min read
Sales Enablement: Just What the Doctor Ordered for Medical Device Reps
As the industry's most trusted sales enablement platform, Highspot has insight into medical device sales reps' challenges.
4 min read
Customer Success Is a Sales Priority
Follow these customer success best practices and learn how to overcome common challenges in creating exemplary customer experiences in this article.
7 min read
True Sales Readiness Brings Together Learning and Content
Sales readiness software provider MindTickle shares four steps to empowering sales reps with the sales training, content, & knowledge they need to win deals.
3 min read
9 Things All Viral Content Has In Common
Learn how to make viral content succeed in your content marketing strategy by adopting these tactics and attributes that has made the leap to fame.
5 min read
Social Selling Made Simple with Highspot
See how the Highspot for Chrome Plugin simplifies sales via social media and reveals the value of social selling across LinkedIn, Twitter, and Facebook.
3 min read
Advice for Women Getting Started in Sales
These tips will help you whether you’re applying for your dream job, planning an important meeting with executives, or prepping for a must-win sales meeting.
6 min read
Social Prospecting: Getting Connected with the Modern Buyer
Unlock the power of social media to engage buyers and close more deals. Find out how with these tips to getting started with LinkedIn and Twitter outreach.
7 min read
Infographic: What’s the ROI on SKO?
Are sales kickoffs worth the time and money? Find out and learn about what modern sales enablement teams are doing to drive greater value and ROI from SKO.
1 min read
Sales Content Management
Our modern sales content management allows reps to quickly identify the best content for every customer opportunity while unifying performance data. Learn more.
2 min read
Connecting Your Sales Process to the Buyer’s Journey
Modern sales enablement platforms help reps connect their sales process to the buyer’s journey. These 5 steps show how to improve alignment between the two.
8 min read
SiriusDecisions Helps Navigate a Noisy Sales Asset Management Market
SiriusDecions published a report that compares leading sales asset management vendors and capabilities to look for when selecting a solution.
5 min read
Turn Your Content into a Reliable Revenue Driver
By implementing a measurable approach to content development, your organisation can leverage sales enablement to turn content into revenue time and again.
3 min read
Empower Your Field with Customizable Sales Content
Not all platforms are created equal. To maximise efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.
5 min read
Sales Enablement for Sales Content Management
Aberdeen Group did a full study that was developed to help understand how best-in-class organisations use sales enablement to improve sales effectiveness.
4 min read
Five Selling Trends in 2016 That Can Be Improved with Sales Enablement
In this blog, we highlight some important areas where you can use sales enablement to help your sales organisation succeed.
4 min read
Five Key Sales Enablement Takeaways from 2015
Planning your sales enablement initiatives? Check out the top learnings some of our clients have reported as they rolled out sales enablement in 2015.
5 min read
The Challenger Model and Sales Enablement – Better Together
Find out why putting the client’s needs first with the Challenger Selling Model works and how you can support it with proper sales enablement practice.
2 min read
Sales Enablement Top 3 Myths
Cut through the hype and discover the top 3 myths of sales enablement we encounter in our discussions with customers.
6 min read
Does Your Organisation Consider Soft Costs When Measuring Content ROI?
Discover what is often overlooked when determining the true cost of marketing materials and learn how to measure the real ROI of marketing content.
2 min read
Wrapping Up at HubSpot’s Inbound 2015
When it comes to marketing trade events, there are events, and then, there is Inbound. By far my favorite event of the year, Inbound is like no other.
2 min read
Going to Inbound? Join Us to Learn How to Become a Content Marketing Hero
Come by at Hubspot's Inbound event, learn about the power of the right sales enablement platform, and try your luck at winning a fun night on the town.
3 min read