Sales Enablement Blog
Explore content management, sales training, and coaching articles and guides. Find information on how to improve your sales enablement strategy and accelerate marketing and sales processes. We provide all the expert tips you need to speed up sales cycles and generate more revenue.
Highspot announces intent to merge with Seismic
Proposed transaction brings together two leading enablement platforms to support the evolving needs of modern revenue organisations SEATTLE and SAN […]
3 min read
Where wins happen: The Highspot Winter Launch supercharges deal execution
See how Highspot's Winter Launch 2026 helps GTM teams close the gap between planning and performance with AI-powered deal intelligence, training, and execution.
4 min read
Highspot launches new agentic AI to help sales teams execute with precision and win more deals
Winter Product Launch ‘26 delivers Deal Intelligence to guide sellers with real-time insights and next-best actions across every sales opportunity.
4 min read
Highspot Named a Leader in the 2025 Gartner® Magic Quadrant™ for Revenue Enablement Platforms
Learn why Highspot was named a leader in the 2025 Gartner® Magic Quadrant™ for Revenue Enablement, recognised highest for ability to execute.
4 min read
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Latest posts
Getting started with your agentic AI GTM strategy
Move beyond GenAI use in go-to-market. Learn how to build an agentic AI GTM strategy that elevates reps’ daily efforts and output.
11 min read
Sales battlecards: Examples to inspire B2B sellers
Leveraging sales battlecards on core competitors helps reps better engage buyers and win deals over other companies in their industry.
12 min read
B2B SaaS isn’t dead. But it does have to evolve.
As AI reshapes software, B2B SaaS must evolve. Explore how systems of intelligence drive sustained go-to-market performance.
4 min read
Tracking reps’ sales activities with analytics: A guide
Go-to-market analytics tools enable GTM managers to easily track sales reps’ activities related to recent deals and active opportunities.
13 min read
Sales Enablement Strategy
Getting started with your agentic AI GTM strategy
Move beyond GenAI use in go-to-market. Learn how to build an agentic AI GTM strategy that elevates reps’ daily efforts and output.
11 min read
Sales battlecards: Examples to inspire B2B sellers
Leveraging sales battlecards on core competitors helps reps better engage buyers and win deals over other companies in their industry.
12 min read
The future of enablement is performance
Discover how leading GTM teams connect content, coaching, and AI insights to improve execution and win more deals while they’re still in motion.
5 min read
Why high AI literacy is a must for GTM teams today
Ensuring their teams are ‘fluent’ in artificial intelligence and have strong AI literacy is a strategic imperative for go-to-market leaders.
12 min read
How top performers automate sales processes with AI
The B2B sellers who consistently meet (and exceed) quota do so by automating sales processes, enabling them to focus on closing deals.
14 min read
The top 5 habits to be successful in sales in 2026
Learn the five key habits that help sellers excel in an AI-powered market, sharpen skills faster, and close more deals in 2026.
6 min read
Sales Training, Coaching, and Onboarding
15 sales competencies every rep needs to succeed today
Navigating the modern B2B buyer’s journey and engaging prospects intelligently requires reps to have certain sales competencies today.
13 min read
The top 5 habits to be successful in sales in 2026
Learn the five key habits that help sellers excel in an AI-powered market, sharpen skills faster, and close more deals in 2026.
6 min read
How winning teams close the performance gap with clear, consistent coaching
Winning teams don’t leave coaching to chance. Discover how consistent, AI-powered coaching helps reps improve faster and close the performance gap.
4 min read
12 tried-and-true sales closing techniques for reps
Effective sales closing techniques are ones that help B2B sellers effortlessly advance late-stage leads to the end of the sales cycle.
14 min read
Precision selling in med devices: Finding the right message for surgeons, VACs, and GPOs
Learn how med device reps can deliver tailored messaging to surgeons, VACs, and GPOs with Highspot’s AI-powered sales enablement tools.
6 min read
Playing to each audience: How medical device leaders can use AI to set up reps for success
Learn how medical device leaders use AI to deliver role-specific onboarding that keeps reps compliant, confident, and ready for every buyer conversation.
4 min read
State of Sales Enablement Report 2025
Learn why today's go-to-market teams are leaning into an AI-first future—and why your GTM function would be wise to do the same to enhance your sales, marketing, and enablement efforts and accelerate revenue growth.
Sales Content Management
How to write a winning sales proposal: A guide
Converting late-stage leads into new customers requires reps and account executives to write compelling sales proposals for prospects.
15 min read
Precision selling in med devices: Finding the right message for surgeons, VACs, and GPOs
Learn how med device reps can deliver tailored messaging to surgeons, VACs, and GPOs with Highspot’s AI-powered sales enablement tools.
6 min read
What is enterprise content management? A GTM guide
With an enterprise content management (ECM) system, your GTM teams can centralise enablement assets and empower sales reps to sell smarter.
11 min read
What is a digital sales room? The DSR, explained
Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.
13 min read
Generative AI for sales: A powerful tool for GTM teams
With generative AI for sales, GTM leaders can empower their reps to continually boost sales performance and help accelerate revenue growth.
11 min read
Keeping up with mass customisation: How sales teams can personalise at scale
Mass customisation is reshaping manufacturing. See how sales teams can sell complex, personalised products with speed and confidence.
5 min read
Sales and Marketing Management
Getting started with your agentic AI GTM strategy
Move beyond GenAI use in go-to-market. Learn how to build an agentic AI GTM strategy that elevates reps’ daily efforts and output.
11 min read
B2B SaaS isn’t dead. But it does have to evolve.
As AI reshapes software, B2B SaaS must evolve. Explore how systems of intelligence drive sustained go-to-market performance.
4 min read
Tracking reps’ sales activities with analytics: A guide
Go-to-market analytics tools enable GTM managers to easily track sales reps’ activities related to recent deals and active opportunities.
13 min read
How AI can accelerate your sales pipeline analysis
Instead of relying on RevOps for sales pipeline analysis, sales reps can now use AI agents to assess their buyer engagement efforts.
13 min read
Why high AI literacy is a must for GTM teams today
Ensuring their teams are ‘fluent’ in artificial intelligence and have strong AI literacy is a strategic imperative for go-to-market leaders.
12 min read
How top performers automate sales processes with AI
The B2B sellers who consistently meet (and exceed) quota do so by automating sales processes, enabling them to focus on closing deals.
14 min read
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