Communication can make or break an organisation. Beyond hearing the “voice of the customer,” a communication line between marketing and sales teams helps to constantly refine content and improve performance metrics to create value for the company and the customer.
Different functional groups – such as marketing and sales – with different systems and reporting structures are ripe for miscommunication and conflict. Creating a common denominator based on shared purpose and an integrated view of the customer lifecycle from contact to close goes a long way toward creating and keeping alignment between sales and marketing.
To help understand the relationship between sales and marketing in your company, take this short survey. Evaluate each of these statements on a scale of 1 to 5, where 1 is “strongly disagree” and 5 is “strongly agree.” Tally the numbers, and use the scoring key to determine the level of alignment sales and marketing have in your company.